catchline
1
4.7
- noun
- /ˈkæʧˌlaɪn/
:
eslogan
- The advertising campaign featured a catchy catchline: "Just do it!" to draw in customers.
Examples
-
For the movie, the team created a memorable catchline that captured the essence of the story.
-
"The real problem with 'Read my lips' was not that it was a stale catchline.
Fiction book (1995) -
Washington speechwriters become famous these days for utilizing catchlines.
Fiction book (1995) -
Everyone loved the catchline used in the commercial, which was both clever and appealing.
Synonyms
202
2.5
A short memorable phrase a group uses to express its main idea
38
3.9
A short phrase many people know and repeat
21
3.7
A short memorable phrase that describes a person, company, or product
3
2.5
A short phrase that is easy to remember and gets people's attention, often used in ads
1
3.5
A short famous saying people often repeat about a person or show
1
7.6
A short word or phrase often used by a group as a slogan
How Catchy
Surface Forms
Morphology
Etymology
Catchline is made from catch 'to grab' and line 'a short line of text', so in advertising a catchline is a short, memorable slogan that 'grabs' attention and is easy to remember.