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tagline

tagline

21 3.7
A short memorable phrase that describes a person, company, or product
  • noun
  • /ˈtæɡˌlaɪn/
translation icon : eslogan
  • Our new product will be launched with a memorable tagline that captures its essence.

When I say milk, what is the tagline Got milk?

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Examples

  • When we started Airbnb, our original tagline was travel like a human.

  • The company also has a new tagline: "We are social music simplified."

    Blog text (12)
  • The marketing tagline for this is built to take it.

  • And in fact, when I sign off this show, my tagline is keep looking up.

  • You were always great in coming up with a tagline in a hurry.

  • The tagline for the website is "where the wonders of learning never cease."

    Academic text (2014)
  • It became a huge best seller, because of that tagline, I think.

  • We came up with a clever tagline that was a bit of a pun...

    Blog text (9)
  • And our tagline at UCSF is Advancing Health Worldwide.

  • The campaign's catchy tagline was designed to stay in people's minds.

Synonyms

slogan
vstagline
202 2.5

A short memorable phrase a group uses to express its main idea

is used to promote or identify a product or person instead of stating a principle
catchphrase
vstagline
38 3.9

A short phrase many people know and repeat

serves to represent or advertise a brand or product rather than just being repeated
catchy slogan
vstagline
3 2.5

A short phrase that is easy to remember and gets people's attention, often used in ads

focuses on representing or summarizing a brand or product
catch phrase
vstagline
1 3.5

A short famous saying people often repeat about a person or show

is meant to promote or identify a person or product rather than only repeat
catchline
vstagline
1 4.7

Short memorable phrase used in ads to attract attention

is meant to represent or summarise a person or product rather than only attract attention

How Memorable

jingle
56 3.0
slogan
202 2.5
tagline
21 3.7
catchphrase
38 3.9

Surface Forms

tagline singular
taglines plural

Morphology

tagline = tag + line (transparent) = tag + line

The meaning is directly built from 'tag' (label) + 'line' (a line of text): a line that functions as a label or identifying phrase.

Etymology

Tagline comes from joining tag, a small label like a 'name tag' or 'price tag', and line, a short line of text. So a tagline is literally a short 'label line', a tiny, memorable phrase that shows or sells a person, product, or idea.