catchword
- noun
- /ˈkæʧˌwɜrd/
- "Transformation," and not mere "reform," has become the catchword of the presidential defense debate.
- become a catchword
Examples
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Collaboration is the newest catchword in the 1990s to circulate among educators.
Academic text (1994) -
In recent campaigns, "sustainability" has become the catchword that many organizations rally around.
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If "change" is this presidential campaign's catchword, then let me ask:
Blog text (26) -
Accountability is the catchword of the continuing movement of education reform.
Academic text (2005) -
Food security is the catchword of the GMO industry.
Blog text (14) -
Customizing is the new catchword for satisfying the New World market.
Academic text (2000) -
The term mainstreaming is no longer an educational catchword.
Academic text (1991) -
"Relevance was the catchword of the day, and Latin wasn't relevant."
Academic text (1994) -
Light and natural flavors are new catchwords in food service, and reducing fat and sodium is a major focus in culinary schools.
Blog text (21) -
Few catchwords have done so much harm as the ideal of a "stabilization" of particular prices or wages, which, while securing the income of some, makes the position of the rest more and more precarious.
Blog text (25)
Synonyms
A short memorable phrase a group uses to express its main idea
A short phrase that shows a person or group's main belief
A short phrase used to show strong support for a cause
A short phrase many people know and repeat
A short memorable phrase that describes a person, company, or product
A short word or phrase that encourages people to unite and act for a cause
A short phrase that guides a group or cause
A word or custom that shows someone belongs to a certain group
A short phrase that is easy to remember and gets people's attention, often used in ads
Short memorable phrase used in ads to attract attention
A short saying that is easy to remember and expresses a general truth
A word used as a slogan to represent an idea or policy
How Popular
Surface Forms
Morphology
Etymology
Catchword joins catch ('to grab') and word, and later it came to mean a short, popular word or slogan that grabs people's attention, like a favourite phrase a group repeats. So a catchword today is a memorable word or phrase used to attract support or show what a group stands for.