Skip to main content
catchword

catchword

1 7.6
A short word or phrase often used by a group as a slogan
  • noun
  • /ˈkæʧˌwɜrd/
translation icon : eslogan
  • "Transformation," and not mere "reform," has become the catchword of the presidential defense debate.
  • become a catchword

Examples

  • Collaboration is the newest catchword in the 1990s to circulate among educators.

    Academic text (1994)
  • In recent campaigns, "sustainability" has become the catchword that many organizations rally around.

  • If "change" is this presidential campaign's catchword, then let me ask:

    Blog text (26)
  • Accountability is the catchword of the continuing movement of education reform.

    Academic text (2005)
  • Food security is the catchword of the GMO industry.

    Blog text (14)
  • Customizing is the new catchword for satisfying the New World market.

    Academic text (2000)
  • The term mainstreaming is no longer an educational catchword.

    Academic text (1991)
  • "Relevance was the catchword of the day, and Latin wasn't relevant."

    Academic text (1994)
  • Light and natural flavors are new catchwords in food service, and reducing fat and sodium is a major focus in culinary schools.

    Blog text (21)
  • Few catchwords have done so much harm as the ideal of a "stabilization" of particular prices or wages, which, while securing the income of some, makes the position of the rest more and more precarious.

    Blog text (25)

Synonyms

slogan
vscatchword
202 2.5

A short memorable phrase a group uses to express its main idea

is a phrase favored by a particular group to identify them
motto
vscatchword
153 3.0

A short phrase that shows a person or group's main belief

is a favored group phrase used socially, not formally stating ideals
cry
vscatchword
110 4.9

A short phrase used to show strong support for a cause

is an identifying favorite of a group rather than solely a campaign call
catchphrase
vscatchword
38 3.9

A short phrase many people know and repeat

is a favored or characteristic phrase identifying a specific group
tagline
vscatchword
21 3.7

A short memorable phrase that describes a person, company, or product

is a group characteristic phrase rather than a commercial identifier
rallying cry
vscatchword
12 5.6

A short word or phrase that encourages people to unite and act for a cause

is a characteristic phrase people prefer, not only a call to act
watchword
vscatchword
5 7.0

A short phrase that guides a group or cause

is mainly a characteristic label preferred within a specific group
shibboleth
vscatchword
3 9.9

A word or custom that shows someone belongs to a certain group

is a favored group term rather than a test of belonging
catchy slogan
vscatchword
3 2.5

A short phrase that is easy to remember and gets people's attention, often used in ads

is a characteristic group expression rather than mainly promotional
catchline
vscatchword
1 4.7

Short memorable phrase used in ads to attract attention

is a group favored label not limited to advertising use
byword
vscatchword
1 7.6

A short saying that is easy to remember and expresses a general truth

is a preferred group label rather than a widely accepted moral saying
codeword
vscatchword
1 5.5

A word used as a slogan to represent an idea or policy

is an openly favored group phrase rather than a hidden identifier

How Popular

buzzword
27 5.6
slogan
202 2.5
catchword
1 7.6
term
4.1
jargon
43 7.2

Surface Forms

catchword singular
catchwords plural

Morphology

catchword = catch + word (transparent) = catch + word

The meaning 'a popular or characteristic word/phrase' follows directly from 'catch' (attention-grabbing) + 'word' and is inferable by learners.

Etymology

Catchword joins catch ('to grab') and word, and later it came to mean a short, popular word or slogan that grabs people's attention, like a favourite phrase a group repeats. So a catchword today is a memorable word or phrase used to attract support or show what a group stands for.