catchy hook
- noun
- /ˈkæʧi hʊk/
- The advertisement uses a catchy hook to grab the audience's attention right from the start.
Examples
-
Many successful pop songs have a catchy hook that makes them memorable and popular.
-
It's not about lyrics anymore; it's about a hot beat and a catchy hook.
Blog text (12) -
The chorus of the song features a catchy hook that listeners can't help but sing along to.
Synonyms
A simple tune that you can easily sing or hum
A melody like a song in an ad that is easy to remember and sing
A short song or tune that keeps repeating in your mind
A short group of notes that sounds complete in a piece of music
A short tune that comes back in music to represent a person or idea
How Memorable
Surface Forms
Morphology
The meaning is directly compositional: 'catchy' (attractive, memorable) combined with 'hook' (an enticing or attention-grabbing element) yields an attention-grabbing opening or element. This adjective+noun pattern is regular in English and common across languages, so a B1 learner who knows both words would readily infer the MWE's meaning.
Etymology
The musical term catchy hook comes from the idea of a fish hook. A very short part of a song 'catches' listeners and stays in their minds, so the song is easy to remember.