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sweetener

sweetener

2 5.4
Something added to an offer to make someone more likely to accept, for example a bonus
  • noun
  • /ˈswitənər/
translation icon : incentivo
  • Before finalizing the deal, they offered a sweetener to make the proposal more appealing.
  • sweetener in the deal
  • offering sweeteners
  • financial sweetener

Examples

  • As a further inducement to developing countries, wealthy countries should offer three powerful deal sweeteners.

    Academic text (2008)
  • Actually, Xerox wanted to purchase Apple stock and granted Apple full access to Xerox Parc as part of the deal sweetener.

    Blog text (33)
  • Let me add this sweetener.

  • I want a couple bucks and a sweetener.

  • And in that spirit, I'm gonna throw in a sweetener.

  • Both Future Folk are given love interests, adding a bit of sweetener to the mix.

    Blog text (8)
  • I threw in a little sweetener I don't think you can match.

  • Why is the city giving hundreds of millions of dollars of tax sweeteners to a private developer?

  • The sweeteners to the grand bargain will be some infrastructure investment and maybe job creation tax credits.

    Blog text (27)
  • We were offered a small sweetener on our pension multiplier, so I, along with almost 20% of my colleagues in our district, left the profession we all loved.

    Blog text (29)

Synonyms

bait
vssweetener
170 3.4

Something that attracts people by offering a reward or advantage

is added to make an offer more attractive rather than to prompt action
hook
vssweetener
149 3.4

Something that attracts people, often to make them pay attention

is specifically added to increase attractiveness of an offer not just attention grabbing
lure
vssweetener
29 4.3

A quality that tempts people by promising a reward

is an added incentive attached to an offer not just a tempting quality
come-on
vssweetener
  • NSFW
12 7.4

Something meant to attract someone, like a compliment or an ad

is a concrete addition to an offer to increase acceptance rather than a trick
sweetening
vssweetener
5.3

Something added to an offer to make it more attractive

has the same meaning but is the different word form commonly used for offers

Antonyms

66 6.6

Something that makes people less likely to do something, often by fear of punishment

12 7.2

A thing that makes people less likely to do something

How Attractive

sweetener
2 5.4
bonus
310 2.2
incentive
439 3.9
perk
113 3.5
concession
102 4.1

Surface Forms

sweetener singular
sweeteners plural

Morphology

sweetener = sweeten (semi-transparent) = sweet + en + er

Formally derived from 'sweeten' + '-er', but the sense 'incentive' is a metaphorical extension of 'making something more attractive'.

Etymology

Sweetener is also used for offers and deals: like adding sugar to food, a sweetener is 'a thing added to make an offer more attractive'. This meaning comes from the same idea as sweeten ('to make sweet'), so it helps you remember that a sweetener makes something more appealing.