sweetening
- noun
- /ˈswitənɪŋ/
- We decided to add a little sweetening to the deal to encourage more clients to join.
Examples
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The sweetening in her proposal made it more attractive to the investors.
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Offering a discount is a common form of sweetening to entice customers.
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I love the fact that there's a savory nature to this and a sweetening the mythical kitchen.
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I didn't use it in many recipes because I am a fan of maple syrup as well, but it's a great choice for the occasional sweetening of treats.
Blog text (33)
Synonyms
A change that makes something better, more useful, or more attractive
An extra good thing that makes a situation better
Something added to an offer to make someone more likely to accept, for example a bonus
How Attractive
Surface Forms
Morphology
Etymology
Sweetening uses the idea of sweet ('pleasant') and adding something to 'make' things better, so a sweetening can be a small extra or bonus that makes an offer more attractive, just like adding sugar makes tea tastier.