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sweetening

sweetening

5.3
Something added to an offer to make it more attractive
  • noun
  • /ˈswitənɪŋ/
translation icon : mejora
  • We decided to add a little sweetening to the deal to encourage more clients to join.

Examples

  • The sweetening in her proposal made it more attractive to the investors.

  • Offering a discount is a common form of sweetening to entice customers.

  • I love the fact that there's a savory nature to this and a sweetening the mythical kitchen.

  • I didn't use it in many recipes because I am a fan of maple syrup as well, but it's a great choice for the occasional sweetening of treats.

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Synonyms

enhancement
vssweetening
81 4.2

A change that makes something better, more useful, or more attractive

is a specific addition for offers or situations rather than general improvement
icing on the cake
vssweetening
  • Informal
10 3.1

An extra good thing that makes a situation better

is used to make a proposal or situation more attractive from the start
sweetener
vssweetening
2 5.4

Something added to an offer to make someone more likely to accept, for example a bonus

is the general term for adding something to improve offers or situations

How Attractive

sweetening
5.3
bonus
310 2.2
incentive
439 3.9
concession
102 4.1
token
5 6.7

Surface Forms

sweetening singular
sweetenings plural

Morphology

sweetening = sweeten (semi-transparent) = sweet + en + ing

Morphologically regular derivation from 'sweeten' to a nominal 'sweetening'.

Etymology

Sweetening uses the idea of sweet ('pleasant') and adding something to 'make' things better, so a sweetening can be a small extra or bonus that makes an offer more attractive, just like adding sugar makes tea tastier.