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lure

lure

29 4.3
A quality that tempts people by promising a reward
  • noun
  • /lʊr/
translation icon : atractivo
  • Standing on the terrace outside his home, even I can feel the lure of that life.
  • succumb to the lure
  • masculinity as a lure
  • lure of the market

The first lure is the lure of the screen.

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Examples

  • The hotel/restaurant business always held a real lure for me.

  • The lure of easy money, very hard to refuse.

  • The lure of a cold beer got me.

  • The sea breeze, the ocean air, the lure of adventure.

  • Some of the men joined the dance, unable to resist the lure of beat and melody.

    Fiction book (1994)
  • Unable to resist the lure of hot water, Summer headed for the showers.

    Fiction book (1995)
  • It's not just the lure of the rich, classical style that was so tempting there.

  • To most potential tourists, the lure of the North means the Yukon and Alaska, not the Territories.

    Academic text (1991)
  • The primary motivation for illicit drug trafficking is undoubtedly the lure of financial gain and personal enrichment.

    Academic text (2007)
  • The attraction of the city lies in its historical sites and the lure of vibrant nightlife.

Synonyms

incentive
vslure
439 3.9

A thing that makes a person want to do something, often a reward

is a general attractive quality that tempts by promising reward
bait
vslure
170 3.4

Something that attracts people by offering a reward or advantage

is a general attractive quality that tempts by promising reward
attraction
vslure
88 2.1

A quality that makes something interesting to people

is about tempting by promising reward rather than mere pleasingness
invitation
vslure
40 3.2

A behavior that makes bad or dangerous things likely

is a general tempting quality promising reward rather than a direct offer
inducement
vslure
10 6.3

Something that makes someone want to do something

is a general attractive quality that tempts by promising reward
enticement
vslure
8 6.2

Something that attracts someone by offering a reward or pleasure

is a general attractive quality that tempts by promising reward
seduction
vslure
6 5.6

An action that persuades someone to do something wrong or unwise

is a tempting quality that may promise reward without moral persuasion
siren song
vslure
2 8.3

A tempting offer that seems good but leads to trouble

is a tempting quality promising reward without implying danger
allurement
vslure
1 7.7

A quality that makes someone want something, for example a place or job

is the general quality promising reward rather than focusing on charm
1 3.7

A part of something that people like or notice

is a tempting quality promising reward, not only an appealing trait
attractant
vslure
5.1

Something that brings people or gets attention because it is interesting

is a quality that tempts by promising reward not just being appealing

Antonyms

5 5.8

Not feeling interested in something, like a talk or task

The way something looks when people do not find it pleasing

Compounds

2.8

A small fake bait made of plastic or metal to attract fish

A small brightly colored fake bait used to attract fish

How Tempting

seduction
  • NSFW
23 5.8
temptation
192 3.8
lure
29 4.3
enticement
8 6.2
appeal
188 2.6

Surface Forms

lure singular
lures plural

Etymology

Lure comes from Old French leurre meaning 'decoy', so it began as something that draws animals in. That's why we now call a promise or sight that tempts people a lure — it 'pulls' or attracts you like a bait.