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public relations

public relations

110 3.0
Work to help a company or person look good to the public
  • noun
  • /ˈpʌblɪk rɪˈleɪʃənz/
translation icon : relaciones públicas
  • She is taking a course in public relations to learn how to effectively manage communications for organizations.
  • a public relations campaign
  • a public relations firm
  • a public relations consultant

They've always had a much more robust public relations effort than than we have.

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Examples

  • His concern was public relations, presenting the proper face to the world.

  • My new head of public relations here will handle all questions.

  • Now I work in public relations.

  • I quit the paper once and went to work for a public relations firm.

    Fiction book (2001)
  • But that was the trouble with a career in public relations: nobody saw you as a professional.

    Fiction book (1990)
  • Georgia is the newest member of our public relations staff.

  • The way in which organizations use public relations to build relationships differs greatly, however.

    Academic text (1993)
  • Helen figured it might be good public relations to put in an appearance there anyhow.

    Fiction book (1998)
  • You're both here because this incident has created a public relations nightmare for me.

  • She's studying public relations in in film at USC.

Synonyms

PR
vspublic relations
159 3.8

Work to make a person or company look good to the public

focuses on ongoing professional upkeep of a favorable public image
publicism
vspublic relations
  • Jargon
9.2

To make and manage a public image for people, organizations, or products

focuses on professional long term maintenance of a favorable public image

How Effective

reputation
  • Texting
11 4.0
public relations
110 3.0
publicity
289 3.0

Surface Forms

Morphology

public + relations

The meaning 'the management/relations with the public' is directly derivable from combining 'public' (the general audience) and 'relations' (interactions/relationships); a learner who knows both words will readily infer it refers to dealings with the public and, by extension, the professional activity of managing that image. This compositional pattern is cross-linguistically common (e.g. Spanish 'relaciones públicas', French 'relations publiques'), so it should be transparent to a B1 learner.

Etymology

Public relations comes from the simple idea of making friendly ties between a group and the public, while relations means those connections. Imagine someone acting like a bridge or messenger who talks to people and shapes how they see the group. That's why it means keeping a 'good impression' for a company or person.