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to direct

to direct

14 3.4
To plan something for a certain group of people
  • verb
  • /dəˈrɛkt/
translation icon : dirigir a
  • The marketing team will direct their efforts toward reaching younger audiences with the new campaign.
  • programs directed at
  • consumer-directed
  • efforts directed toward

Examples

  • The charity aims to direct resources specifically to low-income families in the community.

  • Overall, then, young children should be given the opportunity to direct their own learning through child-centered, child-selected activities.

    Academic text (1999)
  • From this day forth, we shall direct our own lives.

  • That space is yours to define, to direct.

  • Canada's economic history is very much a story of entrepreneurial efforts directed towards the exploitation of new products and processes.

    Academic text (1999)
  • Some initiatives are directed towards novel applications of swarm robotics and cooperation between humans and the swarms.

    Academic text (2011)
  • Teachers need to direct students' attention to the key concepts during the lesson.

Synonyms

to target
vsto direct
821 2.9

To direct an action or message at people

plans for a particular group of people rather than one individual
to aim
vsto direct
304 1.5

To direct remarks or products at a particular group

plans products or events specifically for a particular audience
to pitch
vsto direct
152 3.9

To try to sell something or persuade people to accept an idea

plans or designs products specifically for a group rather than selling them

Phrasal Verbs

To guide cars and people so they move safely through an intersection

To lead actors and decide how a play looks on stage

Compounds

direct evidence
  • Specialized
18 3.2

Proof that clearly shows a fact is true, such as an eyewitness report

11 3.2

Printed ads sent by post to possible customers

direct action
  • Jargon
10 5.5

A protest where people act directly, for example by blocking a road or factory, to reach their goals

5 6.5

A lawyer asking questions of a witness they called before the other side asks questions

direct correlation
  • Specialized
5 4.2

A relationship where two things increase or decrease together

A plane journey between two places that may stop but uses the same plane

A way of sending advertising messages directly to individual customers, for example by email

direct current
  • Specialized
3 3.5

An electric flow that moves steadily in one direction, for example from a battery

direct cost
  • Specialized
2 3.4

A cost you can put on a single project, like materials or wages

2 4.6

Money from a company or person in one country used to buy and control a business in another country

A clear and strong difference between two things

direct tax
  • Specialized
2 4.2

A tax that a person or business pays directly to the government, not added to the price of goods

1 3.5

A loan a lender gives straight to a borrower without a middle person

direct fire
  • Specialized
1 7.7

Shooting at a target you can see with weapons like a tank or rifle

direct proof
  • Specialized
1 6.6

A way to show something is true by using known facts and simple logical steps

The exact words someone said or wrote shown in quotation marks

A person or company that sends ads by mail to sell things

A word or group of words that names people and things and receives the action of a verb

5.5

An engine that sends diesel fuel straight into the part where it burns to use less fuel

A diesel engine that injects fuel directly into the chamber where it burns

A primary election where voters choose candidates instead of party officials

A word that means the exact opposite of another word

direct bill of lading
  • Specialized
8.9

A paper showing the goods stay on the same ship without transfer

direct discourse
  • Specialized
6.3

Repeating the exact words someone said or thought, usually in quote marks

direct dye
  • Specialized
5.4

A dye that colours cotton and similar fabrics without using a fixing chemical

3.6

An electric flow that moves in one direction and does not reverse

direct sum
  • Specialized
8.7

A way of joining two sets or spaces so each new item has one part from each

Fire from guns or artillery that helps one group of soldiers during combat

7.4

Help from one military unit to another that answers the other unit's requests for help

Help given by a company or maker straight to a customer

direct tide
  • Specialized
8.4

A high water level on the side of Earth facing the moon

direct transmission
  • Specialized
3.7

Spread of infection from one person to another when someone touches or coughs on them

direct traffic
  • Texting
3.8

Visits to a website that come from people typing the address or using a bookmark

direct trust
  • Formal
6.7

An arrangement set up by people on purpose, often in writing, to control money and property

8.9

A former UK school that charged fees but accepted some students funded by the local council

A U.S. military kit that turns a regular bomb dropped from a plane into a precise guided bomb

How Targeted

to direct
14 3.4
to target
821 2.9
to aim at
239 2.3
to plan
1.0

Surface Forms

direct infinitive
directed past
directed past participle
directing present participle
directs third person singular

Etymology

Direct comes from the idea of 'pointing straight' in Latin dirigere, and this makes it easy to remember how it is used today. So to direct a product or event at a group is to aim it clearly for those people.