direct mail
14
3.2
- noun
- /dəˈrɛkt meɪl/
- Each year, the company sends out over 100,000 pieces of direct mail to its prospective clients.
- direct mail campaign
- direct mail solicitation
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Watch on YouTubeThe last one is your e-mail newsletter, your direct mail pieces, right?
- The last one is your e-mail newsletter, your direct mail pieces, right?
- We would run TV commercials, direct mail, cold call, all that stuff.
- I'm a big believer in direct mail, okay.
- Another bedroom for listing opportunities, sending out direct mail and making phone calls.
- So I was getting all these junk mails, direct mail, like, not, not Instagram, not Facebook, right.
- And so we started going direct to seller marketing, doing cold calls and text and direct mail and PPC.
- So you're ready, direct mail, love it then.
Examples
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The remainder was spent on direct mail, which most Americans toss before it arrives on our kitchen counters.
Blog text (24) -
The standard conversion rate for direct mail is between 1% and 2%.
Blog text (22) -
I did this massive direct mail campaign.
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The Challenge: The United States Post Office has introduced a new direct mail service for businesses.
Blog text (32) -
If you are having a big sale, use direct mail to inform your customers well in advance.
Blog text (18) -
Furthermore, direct mail has a response rate of up to 10 to 30 times that of email.
Blog text (10) -
Build a fundraising network using personal contacts, direct mail, special events, and foundation support.
Blog text (17) -
I have had several clients construct such postcard direct mail campaigns and realize an almost 50% to 60% conversion rate.
Blog text (22) -
Tierney was later responsible for compiling a list of three million Catholics for a direct-mail and phone campaign.
Academic text (2001) -
At the Rutherford Institute, about 95 percent of a $6.5 million budget comes from direct-mail solicitation, with the average gift just $17, says Whitehead.
Academic text (1994)
Synonyms
55
1.8
A group of letters or ads sent together
21
2.1
Unwanted letters and ads sent to many people
16
3.7
A paper advertisement sent to homes to promote a product
6
3.5
A way of sending advertising messages directly to individual customers, for example by email
1
3.2
Mail sent by post in large amounts to many people, often ads or flyers
Antonyms
How Targeted
14
3.2
28
3.8
Surface Forms
Morphology
The phrase is compositionally built from 'direct' + 'mail', so a B1 learner who knows the words will understand it refers to mail sent straight to recipients. However, the specialized sense 'advertising/promotional material sent to prospective customers' (the marketing intent) is a semantic narrowing not fully predictable from the constituents, so the expression is only partly transparent.
Etymology
Direct mail comes from the clear image of ads sent straight to your home: direct means straight to you and mail means letters or flyers delivered to your mailbox. So, it now means 'advertising material sent by post to prospective customers'.