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mailer

mailer

10 3.7
A paper advertisement sent to homes to promote a product
  • noun
  • /ˈmeɪlər/
  • Jargon
translation icon : folleto publicitario
  • Now at my house, we are already under siege from political mailers, emails, and incessant voicemails.
  • promotional mailer
  • send mailers
  • receive mailers

I couldn't send out postcards or mailers right?

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Examples

  • And now you're telling me, with the election one week around the corner, that the mailers are gonna go out late?

    Men at Work (1990)

  • Do you think you could get our Christmas mailers out this week?

    You've Got Mail (1998)

  • Back to the US, I recently got a mailer on the latest big energy "investment" opportunity.

    Blog text (9)

  • "Maybe they could send out a mailer to let people know?"

    Blog text (9)

  • More people are reading the mailers, but otherwise the same response ratios.

    Blog text (28)

  • The mailer was addressed "Dear Seminole" and asked that I pledge money to my Tallahassee "tribe."

    Academic text (2002)

  • Harrell's PAC also spent $7,500 on campaign mailers for Brady, who sits on the House Ethics Committee.

    Blog text (8)

  • We are preparing a colorful mailer to promote our upcoming sale.

  • The company sent out a mailer to all local residents detailing the new services available.

  • Our latest mailer includes discounts for first-time customers and exciting offers.

Synonyms

flyer
vsmailer
141 2.0

A small printed sheet that gives information or advertises events

is distributed by post to recipients rather than handed out widely
flier
vsmailer
  • US
42 2.5

A small printed paper that tells people about an event or service

is distributed by post to people rather than mainly posted or handed out
advert
vsmailer
  • UK
15 2.2

A short message that tells people about a product, service, or event

is limited to material sent to recipients by mail rather than other media
direct mail
vsmailer
11 3.2

Printed ads sent by post to possible customers

is sent to people by mail more generally rather than only to prospects
promotional material
vsmailer
4 3.2

Items like leaflets made to advertise a product, service, or event

is specifically the promotional item that is sent through the postal system
stuffer
vsmailer
  • Jargon
3 6.7

An advertising leaflet placed inside other mail to promote products

is mailed out as a separate promotional piece rather than inserted

Compounds

direct mailer
1 5.0

A person or company that sends ads by mail to sell things

How Promotional

to spam
  • Texting
1 4.6
mailer
  • Jargon
10 3.7
emailer
  • Jargon
3.3
newsletter
139 3.1
personal letter
  • Informal
7 1.0

Surface Forms

mailer singular
mailers plural

Morphology

mailer = mail (semi-transparent) = mail + er

The meaning is connected to 'mail', but 'mailer' for advertising material is a metonymic extension to something sent by mail rather than a straightforward agent noun.

Etymology

Mailer comes from mail meaning 'letters or parcels' and the ending -er which makes it 'something sent'. Think of mailbox or mailman; a mailer can be a printed notice or flyer made to be mailed to people, which is why the word now means an advertisement sent by post.