activation
2
4.1
- noun
- /ˌæktɪˈveɪʃən/
- Jargon
:
activación
- We are thrilled that River Island and Roc Nation have chosen us to deliver this activation, trusting our unique artist and channel relationships.
- product activation
- activation fee
There's so many brand activations, huge food court and like drinking garden.
- There's so many brand activations, huge food court and like drinking garden.
- And so then all of their onboarding process was then geared towards driving that activation point.
- If you want to do activations at South by Southwest live events, it's not us yet, you know.
Examples
-
We just did a big activation with the whole Bulls team and all of the players got these and wearing these.
-
"We are pleased and excited to support MINI in this creative activation strategy and look forward to working with them this weekend."
Blog text (5) -
I want to give one last activation here for you guys to win something.
-
You have been sent a confirmation email so you can complete your registration with a simple one-click activation.
Blog text (27) -
Both have embraced social media as each organization uses it as a key driver in activation by leveraging its fan usage of Twitter, Facebook, etc. in its promotional campaigns.
Blog text (23) -
Nicole is the Director of Sustainability Activation at AT&T, where she leads initiatives like DOT that promote and integrate sustainability within the company.
Blog text (12) -
According to its mission statement, the ILR conducts "federal and state legislative reforms, voter education efforts, public education campaigns, and grassroots activation."
Academic text (2007) -
The brand hosted an exciting activation event that allowed consumers to try their new products and engage directly with the team.
-
During the product launch, the company organized a unique activation to attract customers and showcase their latest offerings.
-
We implemented a creative activation strategy that resulted in increased consumer interest and sales for our new service.
Synonyms
124
3.2
An activity that tells people about a product to make them buy or support it
16
3.0
A planned series of ads on TV or online to get people to buy a product
1
2.8
A set of ads and activities to get more people to buy a product
Antonyms
Compounds
- Specialized
The smallest amount of energy atoms or molecules need to start a chemical reaction
- Specialized
The smallest amount of energy particles need to start a chemical reaction
How Engaging
Surface Forms
Morphology
Etymology
Activation comes from the verb activate, which has the root act meaning 'do' or 'move'. In marketing, an activation is an event that makes a brand 'act' in the real world, getting people to try, feel, or respond to the product.