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Glite Dictionary
to underprice

to underprice

3 5.2
Sell something for less than its normal market price
  • verb
  • /ˌʌndərˈpraɪs/
translation icon : subvalorar
  • The company decided to underprice its new product to attract more customers in the competitive market.

I mean, I know a few painters and they notoriously underpriced their work, you know.

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Examples

  • Many municipalities, however, have underpriced waste disposal services by performing incomplete cost accounting and using average rather than marginal cost prices.

    Academic text (1992)

  • You purposely underprice your for sale listing to garner multiple offers and now it forces buyers to pay you market value for the property.

    Meet Kevin

  • I think that we have had a policy in this government to underprice gasoline.

    Blog text (11)

  • A little-known fact: before this year, I tended to underprice my products and services.

    Blog text (11)

  • And I'm also guilty of underpricing just to be able to sell things.

    Blog text (1)

  • I think a lot of new photographers underprice their work because they don't know the market.

    Blog text (29)

  • So I had such a sense of I don't belong and I'm not good enough that I underpriced myself and it really hurt my business.

  • Automobile travel is significantly underpriced (user fees are much lower than the marginal costs imposed by driving).

    Blog text (22)

  • By choosing to underprice their services, they were able to quickly gain a larger customer base.

  • Many startups often underprice their offerings in order to establish a foothold in the industry.

Synonyms

to dump
vsto underprice
  • Specialized
74 6.7

To sell goods at very low prices to beat competitors

is underpricing below real value but not always meant to damage rivals
to discount
vsto underprice
36 1.7

To sell something at a lower price than usual

refers specifically to selling below true market value rather than routine reductions
to undercut
vsto underprice
28 4.4

Sell goods or services at a lower price than a competitor

aims at pricing below real market value rather than merely undercutting rivals
to lowball
vsto underprice
  • Informal
8 7.5

Give a much lower price or estimate on purpose to win the deal

is selling for less than true market value with intentional underpricing
to underbid
vsto underprice
1 5.9

Offer to do work or sell something for a lower price than others to win a contract

focuses on selling below true market value rather than only beating rivals
to undersell
vsto underprice
1 4.7

Sell goods or services at a lower price than a competitor

is about selling for less than actual market value often intentionally
to underquote
vsto underprice
7.7

To offer a lower price than other companies to win work

is about selling below real market value rather than only low quotes

Antonyms

to overprice
1 4.4

To charge more money for something than it is worth

How Cheap

to give away
233 2.0
to discount
36 1.7
to underprice
3 5.2
to price
156 2.7
to overprice
1 4.4

Surface Forms

underprice infinitive
underpriced past
underpriced past participle
underpricing present participle
underprices third person singular

Morphology

underprice = price (transparent) = under + price

The prefix 'under-' clearly indicates a lower degree or amount, making the meaning of 'underprice' straightforward for learners.

Etymology

Underprice starts with under 'below' and ends with price, so it literally means putting a cost 'below' the usual or market value. That's why to underprice something is to sell it for less than it is worth, often to get customers or sell quickly.