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to undercut

to undercut

28 4.4
Sell goods or services at a lower price than a competitor
  • verb
  • /ˈʌndərˌkʌt/
translation icon : vender más barato
  • OK, so Jewelers are starting to plate Apple Watches with gold to undercut Apple's pricey Edition models.
  • attempt to undercut

So and and that's undercutting local economies.

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Examples

  • Many new competitors entered the market, hoping to undercut the prices set by established brands.

  • So they can say we're going to undercut the price of steel made by US Steel in Pittsburgh, PA.

  • OK, The number one rule is you cannot undercut your wholesale outlets, OK?

  • Cheaper imports from East-Central Europe could also undercut more expensive German products.

    Academic text (1994)
  • Clinton's position remained that he would not undercut South Korea in any discussions of normal relations with the North.

    Academic text (1999)
  • The supermarket decided to undercut its rivals by offering discounts on popular products.

  • To gain more customers, the small cafe aims to undercut the prices of nearby coffee shops.

Synonyms

to dump
vsto undercut
  • Specialized
74 6.7

To sell goods at very low prices to beat competitors

means selling below rivals' prices but with less extreme intent
to discount
vsto undercut
36 1.7

To sell something at a lower price than usual

refers to selling below rivals' prices rather than general price reduction
to knock off
vsto undercut
12 4.3

Lower the price by a set amount

focuses on selling below competitors' prices rather than a fixed reduction amount
to lowball
vsto undercut
  • Informal
8 7.5

Give a much lower price or estimate on purpose to win the deal

is selling below competitors' prices rather than mainly a negotiation tactic
to mark down
vsto undercut
6 2.5

To lower the price of something

is about lowering prices to beat competitors rather than simple reduction
to underprice
vsto undercut
3 5.2

Sell something for less than its normal market price

targets selling below competitors' prices specifically rather than market value
to underbid
vsto undercut
1 5.9

Offer to do work or sell something for a lower price than others to win a contract

focuses on selling below competitors rather than winning contracts
to undersell
vsto undercut
1 4.7

Sell goods or services at a lower price than a competitor

is the exact same pricing tactic rather than a different action
to underquote
vsto undercut
7.7

To offer a lower price than other companies to win work

refers to selling below competitors' prices rather than just a quote

Antonyms

1 4.4

To charge more money for something than it is worth

How Low

slashed
3.2
to undercut
28 4.4
to discount
36 1.7

Surface Forms

undercut infinitive
undercut past
undercut past participle
undercutting present participle
undercuts third person singular

Morphology

undercut = cut (transparent) = under + cut

This sense literally means to 'cut' (reduce) prices below a competitor—readable from 'under' + 'cut'.

Etymology

Undercut is made from under 'below' and cut 'to cut'. In business it paints the picture of 'cutting' your price below a rival's price. So to undercut a competitor is to sell goods or services for less money.