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💸 To sell cheaper 🪚 To cut underneath ⛏️ Removed material 💇 A short hairstyle ✂️ A lower cut 🌳 A tree notch 🪓 To notch a tree 🥩 A tender meat 🏓 A spin shot 🎾 To give backspin
to undercut

to undercut

9 4.4
Sell goods or services at a lower price than a competitor
  • verb
  • /ˈʌndərˌkʌt/
: vender más barato
  • OK, so Jewelers are starting to plate Apple Watches with gold to undercut Apple's pricey Edition models.
  • attempt to undercut

So and and that's undercutting local economies.

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Examples

  • Many new competitors entered the market, hoping to undercut the prices set by established brands.

  • So they can say we're going to undercut the price of steel made by US Steel in Pittsburgh, PA.

  • OK, The number one rule is you cannot undercut your wholesale outlets, OK?

    Zoe Hong

  • Cheaper imports from East-Central Europe could also undercut more expensive German products.

    Academic text (1994)

  • Clinton's position remained that he would not undercut South Korea in any discussions of normal relations with the North.

    Academic text (1999)

  • The supermarket decided to undercut its rivals by offering discounts on popular products.

  • To gain more customers, the small cafe aims to undercut the prices of nearby coffee shops.

Synonyms

to discount
vsto undercut
38 1.7

To sell something at a lower price than usual

refers to selling below rivals' prices rather than general price reduction
to mark down
vsto undercut
8 2.5

To lower the price of something

is about lowering prices to beat competitors rather than simple reduction
to knock off
vsto undercut
8 4.3

Lower the price by a set amount

focuses on selling below competitors' prices rather than a fixed reduction amount
to lowball
vsto undercut
  • Informal
5 7.5

Give a much lower price or estimate on purpose to win the deal

is selling below competitors' prices rather than mainly a negotiation tactic
to underbid
vsto undercut
3 5.9

Offer to do work or sell something for a lower price than others to win a contract

focuses on selling below competitors rather than winning contracts
to undersell
vsto undercut
3 4.7

Sell goods or services at a lower price than a competitor

is the exact same pricing tactic rather than a different action
to dump
vsto undercut
  • Specialized
3 6.7

To sell goods at very low prices to beat competitors

means selling below rivals' prices but with less extreme intent
to underprice
vsto undercut
1 5.2

Sell something for less than its normal market price

targets selling below competitors' prices specifically rather than market value
to underquote
vsto undercut
7.7

To offer a lower price than other companies to win work

refers to selling below competitors' prices rather than just a quote

Antonyms

to overprice
2 4.4

To charge more money for something than it is worth

How Low

slashed
1 3.2
to undercut
9 4.4
to discount
38 1.7

Surface Forms

undercut infinitive
undercut past
undercut past participle
undercutting present participle
undercuts third person singular

Morphology

undercut = cut (transparent) = under + cut

This sense literally means to 'cut' (reduce) prices below a competitor—readable from 'under' + 'cut'.

Etymology

Undercut is made from under 'below' and cut 'to cut'. In business it paints the picture of 'cutting' your price below a rival's price. So to undercut a competitor is to sell goods or services for less money.