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Glite Dictionary
to underprice

to underprice

1 5.2
Sell something for less than its normal market price
  • verb
  • /ˌʌndərˈpraɪs/
: subvalorar
  • The company decided to underprice its new product to attract more customers in the competitive market.

I mean, I know a few painters and they notoriously underpriced their work, you know.

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Examples

  • Many municipalities, however, have underpriced waste disposal services by performing incomplete cost accounting and using average rather than marginal cost prices.

    Academic text (1992)

  • You purposely underprice your for sale listing to garner multiple offers and now it forces buyers to pay you market value for the property.

    Meet Kevin

  • I think that we have had a policy in this government to underprice gasoline.

    Blog text (11)

  • A little-known fact: before this year, I tended to underprice my products and services.

    Blog text (11)

  • And I'm also guilty of underpricing just to be able to sell things.

    Blog text (1)

  • I think a lot of new photographers underprice their work because they don't know the market.

    Blog text (29)

  • So I had such a sense of I don't belong and I'm not good enough that I underpriced myself and it really hurt my business.

  • Automobile travel is significantly underpriced (user fees are much lower than the marginal costs imposed by driving).

    Blog text (22)

  • By choosing to underprice their services, they were able to quickly gain a larger customer base.

  • Many startups often underprice their offerings in order to establish a foothold in the industry.

Synonyms

to discount
vsto underprice
38 1.7

To sell something at a lower price than usual

refers specifically to selling below true market value rather than routine reductions
to undercut
vsto underprice
9 4.4

Sell goods or services at a lower price than a competitor

aims at pricing below real market value rather than merely undercutting rivals
to lowball
vsto underprice
  • Informal
5 7.5

Give a much lower price or estimate on purpose to win the deal

is selling for less than true market value with intentional underpricing
to underbid
vsto underprice
3 5.9

Offer to do work or sell something for a lower price than others to win a contract

focuses on selling below true market value rather than only beating rivals
to undersell
vsto underprice
3 4.7

Sell goods or services at a lower price than a competitor

is about selling for less than actual market value often intentionally
to dump
vsto underprice
  • Specialized
3 6.7

To sell goods at very low prices to beat competitors

is underpricing below real value but not always meant to damage rivals
to underquote
vsto underprice
7.7

To offer a lower price than other companies to win work

is about selling below real market value rather than only low quotes

Antonyms

to overprice
2 4.4

To charge more money for something than it is worth

How Cheap

to give away
490 2.0
to discount
38 1.7
to underprice
1 5.2
to price
172 2.7
to overprice
2 4.4

Surface Forms

underprice infinitive
underpriced past
underpriced past participle
underpricing present participle
underprices third person singular

Morphology

underprice = price (transparent) = under + price

The prefix 'under-' clearly indicates a lower degree or amount, making the meaning of 'underprice' straightforward for learners.

Etymology

Underprice starts with under 'below' and ends with price, so it literally means putting a cost 'below' the usual or market value. That's why to underprice something is to sell it for less than it is worth, often to get customers or sell quickly.