to sink faster than the Titanic
- idiom
- Informal
- The company's profits sank faster than the Titanic this quarter.
Examples
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Plans to reform the system sank faster than the Titanic once the funding was withdrawn.
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The movie's reputation sank faster than the Titanic when critics saw the poor reviews.
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After just a week, his new business idea began to sink faster than the Titanic.
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Don't let your project sink faster than the Titanic!
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His attempts to launch the app sank faster than the Titanic after a scandal broke.
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Without proper management, the startup's chances of success sank faster than the Titanic.
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When the funding was cut, the nonprofit's plan to help the community sank faster than the Titanic.
Synonyms
Fail because of money problems
Fall or fail very quickly and completely
Antonyms
How Fast
- Informal
- Literature
Surface Forms
Morphology
sink + faster + than + the + Titanic
The phrase combines the literal verb 'sink' with a comparative 'faster than the Titanic' referencing the well-known catastrophic sinking, so a learner who knows the constituents (including the Titanic reference) can compositionally infer a rapid, dramatic failure. This is a culturally grounded simile rather than an idiosyncratic idiom, so its meaning is transparently derivable from the parts.
Etymology
Sink faster than the Titanic comes from the famous ship the Titanic, which hit an iceberg and sank very quickly. That strong image of a sudden disaster is why the phrase means 'to fail very quickly and dramatically'.