promotional material
5
3.2
- noun
- All marketing or promotional materials must be submitted with the Approver Unit application (ANCC, 2001; NAON, 2003).
- other promotional materials
- annual promotional material
Examples
-
If we are hosting a program that will appeal to students or their families, Creeds can e-mail them promotional materials.
Academic text (2014) -
Students and technology teachers developed quality handouts and other promotional materials to be given to all clients at appropriate occasions.
Academic text (2008) -
Others create these types of promotional materials themselves or receive them from their publisher.
Academic text (2012) -
Ask to see samples of her other promotional materials.
Academic text (2010) -
Before you dump any promotional material out on Twitter, just listen and recognize the people who are talking about you.
-
I agree that many reviews are really just extensions of PR and promotional materials.
Blog text (22) -
As you can imagine, we don't have much in the way of formal promotional materials yet.
Fiction book (1990) -
Elevator Brewing Company has our permission to use this photo in any promotional materials.
Blog text (25) -
A solid bio is an important differentiating tool for your website and promotional materials.
Blog text (31) -
The company designed eye-catching promotional material to attract new customers at the trade show.
Synonyms
846
1.0
A short message that tries to get people to buy something or support an idea
124
2.7
A small paper booklet that gives information about a product, service, or event
110
1.8
A message, like on TV or a poster, that tries to make people buy something
61
4.1
Short advertisement for a product or event
58
2.0
A small printed sheet that gives information or advertises events
57
2.5
A small printed paper that tells people about an event or service
24
1.4
A public message that tries to sell a product or service
16
3.7
A paper advertisement sent to homes to promote a product
15
2.2
A short message that tells people about a product, service, or event
1
5.0
Printed or digital materials used to show and explain a product to customers
How Promotional
Surface Forms
Morphology
The meaning 'items or information used to advertise' is directly and transparently built from 'promotional' (about advertising) + 'material' (items or content). This is a straightforward compositional noun phrase following common patterns across languages, so a B1 learner who knows both words would readily infer the MWE's meaning.
Etymology
Promotional material comes from the simple image of sellers making material, such as flyers, posters, or free samples, to 'promote' a product or event. So, promotional material now means the items or messages made to attract attention and 'advertise' something.