collateral
3
5.0
- noun
- /kəˈlætərəl/
- Jargon
:
material promocional
- Another marketing resource available to Intel Software Partners, Collateral Builder, provides a library of templates, images, and messaging designed to streamline the creation of collateral such as flyers, direct mail pieces, web banners, and white papers.
You could go look at their website and go look at their pitching collateral.
- You could go look at their website and go look at their pitching collateral.
Examples
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In this age of ever-competitive marketing collateral, having personalized and unique materials is an advantage.
Blog text (11) -
Create helpful, informative content, not more sales collateral.
Blog text (16) -
What was the problem with this particular piece of direct marketing collateral?
Blog text (14) -
I told him how I use variable data to build marketing collateral.
Blog text (7) -
Over the coming days and weeks, you will notice more changes to our website and business collateral that will reflect and reinforce our new name.
Blog text (11) -
The content on your website and assorted sales collateral is unlikely to be the key to recurring sales.
Blog text (16) -
Media kits are often handed out during these events, which include expensive printed marketing collateral that is usually not read or finds its way into the trash.
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The logo, design, and brand promise are the cornerstones of the business's marketing efforts, and they will end up being in all kinds of collateral over time (web, print, signs, email, and more).
Blog text (12) -
The marketing team designed new brochures and white papers as part of their sales collateral.
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During the presentation, she handed out various pieces of collateral that highlighted the benefits of their services.
Synonyms
4
3.2
Items like leaflets made to advertise a product, service, or event
Compounds
40
5.6
Harm to ordinary people or buildings not meant as the main target during a military attack
- Specialized
A dishonest act that stops a person from knowing their rights or having a fair chance at trial
How Persuasive
Surface Forms
Etymology
Collateral comes from Latin com- 'together' and latus 'side', like lateral meaning 'side'. A helpful way to remember the marketing use is to think of collateral as materials that stand 'beside' a sale to support it, such as brochures or presentations.