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promotional

promotional

66 4.1
About advertising a product or event to attract customers
  • adjective
  • /prəˈmoʊʃənl/
translation icon : promocional
  • The company launched a new promotional campaign to attract more customers.
  • promotional materials
  • promotional activities
  • promotional efforts

Third, people are saying that this is the best promotional giveaway ever.

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Examples

  • And for those unfamiliar with the Program, we've obtained a promotional video shown to new members upon joining.

  • This film will be a promotional tool.

  • So it's almost the promotional pop up shop type.

  • We want to lay on a major promotional tour.

  • I'll create a promotional campaign, a website, everything.

  • I'm playing a promotional tour of America.

  • Other school staff were mostly involved with preparation, distribution, and promotional activities.

    Academic text (2011)
  • Several students developed promotional videos for other tourism sites in the province.

    Academic text (2013)
  • Typically, colleges and universities spend large amounts of money on promotional efforts to attract students.

    Academic text (2011)
  • I also don't have to sit on committees, deal with promotional activities, or go to firm retreats.

    Academic text (1995)

Compounds

Items like leaflets made to advertise a product, service, or event

Money spent to advertise a product or service

How Promotional

promotional
66 4.1
commercial
601 3.7
informative
94 3.5
neutral
218 3.6

Surface Forms

promotional positive

Morphology

promotional = promotion (transparent) = promote + ion + al

The adjective is transparently formed from 'promotion' plus '-al', and the commercial advertising sense is a standard extension of that base.

Etymology

Promotional comes from promote, which has the old Latin parts pro- meaning 'forward' and movere meaning 'to move'. So a promotional campaign or offer is about moving a product or event 'forward' into people's view to get attention or sales.