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📝 Spirit writing 📊 Lifestyle-based 📊 Lifestyle profile
psychographic

psychographic

8.8
A profile of people based on attitudes, interests and lifestyles for use in marketing
  • noun
  • /ˌsaɪkəˈɡræfɪk/
  • Specialized
translation icon : psicográfico
  • The psychographic characteristics of our clients help us tailor services to meet their unique preferences and lifestyles.

And I'm sure Punky can add to more of the psychographic of the patients.

Examples

  • And I'm sure Punky can add to more of the psychographic of the patients.

    Chris Williamson

  • We have their buying, their buying habits, we have their psychographics and their demographics because again, the talent has the audience.

  • As Safian says in the most recent article, Generation Flux is not a demographic distinction based on age; it is a "psychographic":

    Blog text (27)

  • Marketers often use psychographic data to create targeted advertising campaigns that resonate with specific consumer values.

  • Understanding the psychographic profile of a target audience can significantly enhance a brand's marketing strategy.

Synonyms

profile
vspsychographic
  • Specialized
246 4.6

A set of information that shows the main features of someone or something

focuses specifically on people's psychological traits and marketing use
psychography
vspsychographic
  • Specialized
9.9

Analysis of people's values, attitudes, and lifestyle for market research

is the same classification used especially in marketing contexts
psychogram
vspsychographic
  • Specialized
9.9

A written chart that shows a person's personality and usual behavior

is a broader group classification by psychological traits for marketing

How Detailed

assessment
474 2.8
self-report inventory
  • Specialized
6.8
psychographic
  • Specialized
8.8
summary
3.3
note
∞ 1.0

Surface Forms

psychographic singular
psychographics plural

Morphology

psychographic = psychographic (opaque) = psycho + graph + ic

The noun appears to be a nominalized use of the adjective, but the specialized marketing meaning is still not obvious from the form.

Etymology

Psychographic comes from psycho- 'mind' and -graphic 'writing' or 'description', and a psychographic is a written profile of someone's attitudes, interests, and lifestyle. So a psychographic helps businesses and advertisers understand what motivates their customers.