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Glite Dictionary
👻 Spirit writing 🧠 Personality profile 📊 Audience analysis
psychography

psychography

9.9
Analysis of people's values, attitudes, and lifestyle for market research
  • noun
  • /saɪˈkɒɡrəfi/
  • Specialized
translation icon : psicografía
  • By using psychography, companies can tailor their products to fit specific lifestyles and attitudes.

Examples

  • Modern advertisers rely on psychography to better understand their target audiences.

  • The report included detailed psychography to identify consumer motivations and preferences.

  • The marketing team conducted a detailed psychography of their target audience.

  • Understanding psychography can help companies tailor their products effectively.

  • Modern advertisers rely on psychography to better understand their target audiences.

  • The report included detailed psychography to identify consumer motivations and preferences.

  • By using psychography, companies can tailor their products to fit specific lifestyles and attitudes.

Synonyms

psychographics
vspsychography
  • Specialized
1 9.5

The study of people to group them by their values and interests to help companies sell things

is the same concept but appears as an alternative term or form

Surface Forms

psychography singular
psychographies plural

Morphology

psychography = psych (semi-transparent) = psych + graphy

The structure clearly suggests 'mind' plus 'writing/description', but the market-research sense is technical and somewhat specialized.

Etymology

Psychography combines psych- 'mind' or 'soul' and -graphy 'writing' or 'record', like in autograph or photograph. So in marketing, psychography means making a 'written record' of people's values, attitudes and lifestyle to help group and understand customers.