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psychographics

psychographics

1 9.5
The study of people to group them by their values and interests to help companies sell things
  • noun
  • /saɪˈkoʊɡrəfɪks/
  • Specialized
translation icon : psicografía
  • Understanding the psychographics of your target audience can lead to more effective marketing strategies.
  • demographics and psychographics

Examples

  • For an evaluation of these lessons, each student creates an original commercial that incorporates the language, psychographics, and sensory methods of the media.

    Academic text (1990)
  • Videotapes of commercials demonstrate the psychological appeal designed into an advertisement; magazine and newspaper ads demonstrate psychographics; and all three kinds of ads are examined to discuss the use and manipulation of language.

    Academic text (1990)
  • Even if there are a lot of coffee shops in your local town, they are not serving the same psychographics that you are.

    Blog text (18)
  • - Unbelievable how you get inside the psychographics of a preteen demo.

  • If you had to, to, to, to broadly paint, I mean, are there certain, are there certain demographics or psychographics that are particularly prevalent?

  • What you're doing is defining yourself, your psychographics, your demographics.

  • We've done a detailed study on the career path of the social strategist, including demographics, psychographics, business goals, and challenges.

    Blog text (4)
  • The more often an advertiser can tell his media partners something about the demographics and psychographics of his consumers, the better chance that the media partner can find "appropriate" traffic.

    Blog text (31)
  • Another strategy uses a large purposive sample and cross-sectional design to analyze the "within difference" between two demographics or psychographics.

    Academic text (2003)
  • Let's take a placebo study, an antidepressant that is given to one group with similar demographics and psychographics, and a placebo is given to a like group.

    Academic text (2003)

Synonyms

psychography
vspsychographics
  • Specialized
9.9

Analysis of people's values, attitudes, and lifestyle for market research

has identical meaning but is an alternative spelling or form used in some sources

Surface Forms

psychographics singular

Morphology

psychographics = psychographic (semi-transparent) = psycho + graphic + s

The form is built from the psychographic base plus plural -s, but the specialized field meaning is conventional and only partly predictable from the parts.

Etymology

Psychographics combines psycho- meaning 'mind', as in psychology, and -graphics meaning 'picture' or 'drawing'. So it is like making a 'picture of people's minds', which is why psychographics means studying people's values, beliefs, and interests to understand and group them for market research.