psychographic
- adjective
- /ˌsaɪkəˈɡræfɪk/
- Specialized
:
psicográfico
- Marketers now focus on psychographic profiles to better understand their consumers' preferences and habits.
Examples
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They are packaging you up into demographic and psychographic audiences—all the better to be purchased by brands trying to reach large niche audiences.
Blog text (29) -
The survey included a variety of psychographic questions to gain insights into participants' motivations and interests.
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Like this is very deep psychographic, mathematical, creative strategy.
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Finally, the third section of the questionnaire contained seven demographic and psychographic questions.
Academic text (2011) -
The current study goes beyond well-understood demographics (TIA, 2004) and provides an analysis of the participants from a previously unexplored psychographic perspective.
Academic text (2008) -
By analyzing psychographic data, companies can tailor their products to meet the specific needs of different lifestyle groups.
Surface Forms
Morphology
psychographic = psychography (opaque) = psycho + graph + ic
The form is segmentable, but the modern marketing meaning developed in a specialized way and is not recoverable from the parts alone.
Etymology
Psychographic comes from psycho- 'mind' and -graphic 'writing' or 'description'. It is used to talk about ways of describing people's attitudes, interests, and lifestyle, so a psychographic approach sorts people by what they think and like.
