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Glite Dictionary
👻 Spirit writing 🧠 Personality profile 📊 Audience analysis
psychography

psychography

9.9
A written description of a person's character and usual behaviour
  • noun
  • /saɪˈkɒɡrəfi/
  • Specialized
translation icon : psicografía
  • The psychologist prepared a detailed psychography of her patient that highlighted his emotional strengths and weaknesses.

Examples

  • In her thesis, she included a psychography that explained the main character's motivations and fears.

  • So you have Alto, you know, psychography and I think all those three elements are, are, are vital and and to the whole sense of the poem.

  • Mark's research involved creating a psychography to better understand the target audience for the new product.

Synonyms

portrait
vspsychography
96 4.0

A written or spoken description of a person's appearance and character

focuses only on inner psychological traits rather than physical looks
psychogram
vspsychography
  • Specialized
9.9

A written chart that shows a person's personality and usual behavior

is a general written profile rather than a technical chart
psychographic
vspsychography
  • Specialized
8.8

A profile of people based on attitudes, interests and lifestyles for use in marketing

is an individual psychological description, not a market segmentation tool

How Detailed

psychography
  • Specialized
9.9
personality assessment
  • Specialized
1 4.2
assessment
474 2.8
summary
3.3
note
∞ 1.0

Surface Forms

psychography singular
psychographies plural

Morphology

psychography = psych (semi-transparent) = psych + graphy

The term is built from 'psych' plus '-graphy' ('writing' or 'description'), but the specialized profile sense is not fully predictable for an average learner.

Etymology

Psychography combines psych- 'mind' or 'soul' and -graphy 'writing' or 'record', just like in autograph or photograph. So a psychography is literally 'writing about the mind', a short written profile that describes a person's personality.