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Glite Dictionary
📈 Chance for promotion 🛒 Marketing potential
promotability

promotability

6.9
How likely a product or idea is to sell well
  • noun
  • /prəˈmoʊtəˌbɪlɪti/
  • Jargon
translation icon : capacidad de comercialización
  • The marketing team discussed the promotability of the new product before launching the campaign.

Examples

  • High promotability can make a movie more attractive to investors and distributors.

  • They assessed the promotability of each idea to decide which one to develop further.

  • Her promotability is evident from her excellent performance.

  • The company's promotability strategy focuses on employee development.

  • The marketing team discussed the promotability of the new product before launching the campaign.

  • They assessed the promotability of each idea to decide which one to develop further.

  • High promotability can make a movie more attractive to investors and distributors.

Synonyms

marketability
vspromotability
3 4.1

The ease of selling something

adds emphasis on being suitable for promotion and planned marketing
salability
vspromotability
1 6.0

How easy it is to sell something

focuses more on suitability for promotion or successful marketing
saleability
vspromotability
1 5.5

How easy it is for sellers to find buyers for something

emphasizes suitability for promotion and likely market success instead
salableness
vspromotability
9.5

How easy it is to sell something

stresses potential for promotion and market success rather than simple ability to be sold

How Marketable

promotability
  • Jargon
6.9
unmarketable
1 6.1

Surface Forms

promotability singular
promotabilities plural

Morphology

promotability = promotable (transparent) = promote + able + ity

Standard derivation from 'promote' (here 'to publicize') to 'promotable' and nominalization to '-ity' makes the relation clear for learners.

Etymology

Promotability comes from the verb promote (from pro- 'forward' + move 'to move') and the ending -ability 'ability'. A helpful way to remember it is 'able to be put forward', which explains why it means how suitable something is for promotion or marketing.