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marketability

marketability

3 4.1
The ease of selling something
  • noun
  • /ˌmɑrkɪtəˈbɪlɪti/
translation icon : comercialización
  • The new advertising campaign aimed to boost the marketability of the product among young consumers.
  • improve marketability
  • marketability of a product
  • increase marketability

Like this should be more this if you, if you do it more this way, it'll have more marketability.

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Examples

  • Paying attention to these qualities may be one way to improve one's perceived effectiveness and marketability.

    Academic text (2008)
  • But perhaps more importantly, however, is his marketability as someone everyone can relate to.

    Blog text (11)
  • According to the marketability studies, this thing should go straight through the roof.

  • Thus, it will help students to have marketability values when they hunt for jobs.

    Academic text (2010)
  • Education is more than the collection of information or the development of technical skills that enhance professional marketability.

    Academic text (2001)
  • Many new tools have been developed to improve the marketability of compost.

    Academic text (1996)
  • You'll greatly increase the marketability of your photography if you can write.

    Academic text (1995)
  • Students gain technology skills that will improve their individual marketability as they enter the workforce or higher education (Donlevy, 2003).

    Academic text (2012)
  • President Fraga's goal of increasing the global recognition and marketability of Galicia influenced the competition's judging categories and point values.

    Academic text (2012)
  • The curriculum of ESL programs generally falls into two categories: for immediate job marketability or for eventual transfer (Kuo, 1999).

    Academic text (2002)

Synonyms

saleability
vsmarketability
1 5.5

How easy it is for sellers to find buyers for something

emphasizes being attractive to buyers rather than just ease of sale
salability
vsmarketability
1 6.0

How easy it is to sell something

focuses on buyer appeal and ease, not only the ability to be sold
merchantability
vsmarketability
  • Formal
1 8.9

The quality that makes something fit to be sold in shops

emphasizes buyer appeal and ease rather than standards compliance
salableness
vsmarketability
9.5

How easy it is to sell something

prioritizes attractiveness and ease rather than mere sale capability

Antonyms

1 6.1

Hard to sell because buyers do not want it

How Marketable

salable
2 4.0
marketability
3 4.1
unsalable
6.5

Surface Forms

marketability singular

Morphology

marketability = marketable (transparent) = market + able + ity

Formed by adding the productive nominalizing suffix '-ity' to 'marketable'; 'marketable' itself transparently means 'able to be sold'.

Etymology

Marketability comes from market, a place or activity where people buy and sell, plus the endings -able meaning 'can be' and -ity meaning 'the quality of'. So, marketability is the 'quality of being able to be sold' or being attractive to buyers.