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to window-dress

to window-dress

7.9
To make something look better than it is to trick people
  • phrasal verb
  • /ˈwɪndoʊˌdrɛs/
translation icon : embellecer
  • The company tried to window-dress its financial reports to attract more investors.

Examples

  • We shouldn't window-dress the facts; honesty is more important.

  • She window-dressed the project to make it seem more innovative than it actually was.

  • Politicians often window-dress their achievements before elections.

  • The company tried to window-dress its financial reports to impress investors.

  • Don't window-dress the facts!

  • The company window-dressed its financial reports.

  • They often window-dress their marketing strategies to hide the underlying issues.

Synonyms

to romanticize
vsto window-dress
  • US
23 6.7

Make something seem more attractive and ideal than it really is

is aimed at misleading by improving appearance rather than acknowledging negatives
to sugarcoat
vsto window-dress
  • Informal
19 5.0

Make something unpleasant seem nicer than it is

uses visual improvement to deceive rather than softening the truth
to dress up
vsto window-dress
12 2.9

Make something look better than it really is

is used deliberately to mislead by hiding true faults behind appearance
to glamorize
vsto window-dress
  • US
12 5.8

To make someone or something look more attractive and exciting than they really are

tends to imply deliberate deception rather than mere positive depiction
to play up
vsto window-dress
9 4.3

Make something seem more important or impressive than it is

does this specifically to mislead by making appearance seem better overall
to dissemble
vsto window-dress
9 9.1

To hide true feelings or intentions by pretending to feel something else

focuses on improving attractiveness to deceive rather than concealing feelings
to gussy up
vsto window-dress
  • Informal
5 8.6

To dress or decorate in a fancy way to look nicer

focuses on deceptive enhancement rather than simple showiness
to put lipstick on a pig
vsto window-dress
  • Informal
1 8.4

To make small changes to something bad so it looks better without fixing the real problem

is aimed at misleading by improving looks while leaving core issues unchanged
to tart up
vsto window-dress
  • UK
1 8.9

To make something or someone look bright and showy to attract attention

is used to deceive by making plain things seem better than they are
to glamourize
vsto window-dress
  • UK
1 6.3

Make something seem more attractive than it really is

does this specifically to mislead observers rather than just idealize
to trick up
vsto window-dress
  • Informal
7.2

To make someone or something look fancier to impress people

is done with the purpose of misleading by improving outward appearance
to gussie
vsto window-dress
  • Informal
9.9

To make a person or thing look fancy, often in a showy way

often with intent to mislead by improving surface appearance rather than substance
to tinsel
vsto window-dress
7.8

To make something look bright but not really valuable

is applied to hide lack of real value by emphasising surface shine
to hoke
vsto window-dress
  • Informal
9.9

To make something seem more sentimental or fake than it really is

is used to mislead by improving outward appeal without real substance

How Deceptive

to whitewash
12 6.0
to window-dress
7.9
to dress up
12 2.9
to spruce up
  • Informal
13 3.8
to tidy
42 1.0

Surface Forms

window-dress infinitive
window-dressed past participle
window-dressing present participle
window-dresses third person singular

Morphology

window-dress = window + dress (semi-transparent) = window + dress

The literal idea of decorating or presenting something attractively is clear, but the figurative meaning of misleading embellishment is only partly predictable.

Etymology

Window-dress comes from shop windows that dress their window with pretty things to attract customers. So, to window-dress something is to 'make it look nicer than it really is', often to 'hide problems' or trick people.