sales resistance
1
4.6
- noun
:
resistencia a las ventas
- Many customers showed sales resistance during the product launch, preferring to wait for reviews.
Examples
-
My sales resistance to "Ooh!
Blog text (1) -
I'm surprised at the low sales resistance of my colleagues.
-
Maybe it undercut your sales resistance.
Fiction book (2000) -
The advertisement was so aggressive that it only increased my sales resistance.
-
Consumers often exhibit sales resistance when faced with high-pressure tactics from salespeople.
How Resistant
180
3.0
250
3.4
1
4.6
214
4.0
68
3.6
110
2.8
Surface Forms
Morphology
The phrase is compositionally transparent: 'sales' relates to selling or sales activity and 'resistance' means opposition or reluctance, so a learner who knows both words can infer it denotes opposition to sales efforts. The construction (noun modifying noun to indicate opposition to a domain) is common cross-linguistically, so a B1 learner would readily understand the intended meaning, though specific nuances about aggressive tactics require context.
Etymology
Sales resistance comes from a simple image of a buyer pushing back against a seller, with sales meaning selling and resistance meaning pushing back. Imagine a customer holding a door closed or raising a hand to stop a sales pitch, and that picture explains why it means 'not wanting' or 'opposition' to being sold something.