sales blitzkrieg
- noun
- Jargon
- The company's sales blitzkrieg last quarter resulted in a record number of new customers.
Examples
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We weren't prepared for the sales blitzkrieg launched by the new competitor.
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After the sales blitzkrieg, the company's brand recognition soared.
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The company launched a sales blitzkrieg last week.
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Have you heard about the new sales blitzkrieg from TechCorp?
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The company's sales blitzkrieg last quarter resulted in a record number of new customers.
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After the sales blitzkrieg, the company's brand recognition soared.
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We weren't prepared for the sales blitzkrieg launched by the new competitor.
Synonyms
A short period when many ads run to make a big impact
A set of ads and activities to get more people to buy a product
A short, intense campaign to quickly reach many people with ads
A fast, intense plan to get results quickly
To attack suddenly with planes and tanks to win quickly
How Intense
Surface Forms
Morphology
If a learner knows 'sales' and the sense of 'blitzkrieg' as a rapid, forceful attack, the compound meaning 'a sudden, intense sales campaign' is directly and predictably derived from the constituents. The military metaphor is a transparent extension (sales + rapid assault) and is cross-linguistically common, so a learner who knows both words would readily infer the MWE's meaning.
Etymology
Sales blitzkrieg joins sales with the German word blitzkrieg, which paints a picture of a very fast, powerful attack that overwhelms others. So it means a sudden, intense sales push meant to 'overwhelm' competitors and 'gain customers fast'.