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to rebrand

to rebrand

15 3.9
To change a company or product's name and look to make it seem new
  • verb
  • /ˌriːˈbrænd/
translation icon : renovar la imagen
  • The company decided to rebrand its product line to attract a younger audience.

But by the way, they they they rebranded oil and gas.

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Examples

  • Libra was supposed to be Facebook's cryptocurrency, rebranded now as Diem.

  • Hi Prodigy1, all the Nokia location-based apps are eventually going to be rebranded as HERE.

    Blog text (11)
  • Add some additional great features and rebrand the plane with a new name.

  • Ultimately, to make progress, we may have to rebrand "the environment" and "climate science."

    Blog text (14)
  • We spent the afternoon rebranding for the new owners.

  • What they hope to do is to "rebrand" the nation through a combination of clever marketing strategies and information campaigns.

    Academic text (2009)
  • As a result, India recently rebranded the policy using the phrase "Act East."

    Academic text (2015)
  • We bought First Utility and we've recently rebranded it as Shell Energy.

  • All 700 Orange and T-Mobile shops are to be rebranded as EE by the end of the month.

    Blog text (5)
  • It looks like they've rebranded because this looks a lot nicer than the old packaging.

Synonyms

to reinvent
vsto rebrand
102 4.3

Make a thing or person look new and work better

changes name, image, or design specifically to form a new identity
to rename
vsto rebrand
64 2.3

Give a new name to a person, place, or thing

may also change image or design as well to create a new identity
to redesign
vsto rebrand
56 3.7

Change the look or plan of something, like a website, to make it better

targets design among other aspects to create a new identity
to make over
vsto rebrand
7 4.1

Change how something looks or works to improve it

applies to name, image, or design change for a new identity
to relabel
vsto rebrand
3 3.4

To give something a new name

often implies broader image or design changes to alter identity
to restyle
vsto rebrand
2 3.9

To change the style of something, for example hair or clothes

uses style or other changes to establish a new public identity
to rechristen
vsto rebrand
  • Formal
2 6.7

To give a new name to a person or thing often in a ceremony

may include image and design changes beyond an official naming act
to redesignate
vsto rebrand
  • Formal
1 6.7

Give something a new official name or status

covers public identity change beyond formal status or title alone
to reimage
vsto rebrand
  • Jargon
6.8

To change how people see a person, company, or product

focuses on name, image, or design to build a new overall identity

How Extensive

to transform
523 3.4
to overhaul
35 4.6
to rebrand
15 3.9
to adjust
317 2.7

Surface Forms

rebrand infinitive
rebranded past
rebranded past participle
rebranding present participle
rebrands third person singular

Morphology

rebrand = brand (transparent) = re + brand

The prefix 're-' combines straightforwardly with the verb 'brand' to mean giving a brand or identity anew.

Etymology

The word rebrand comes from the parts re- 'again' and brand 'mark' or 'label'. To rebrand is to give a company or product a new name, logo, or image so it looks different or more modern.