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💻 To reset software 🩻 To scan again 🔄 To change reputation
to reimage

to reimage

6.8
To change how people see a person, company, or product
  • verb
  • /ˌriːˈɪmɪdʒ/
  • Jargon
translation icon : renovar la imagen
  • A new logo and advertising campaign helped the brand reimage in the eyes of consumers.

Examples

  • The politician worked hard to reimage his public persona before the election.

  • The company decided to reimage its brand after the scandal.

  • The company decided to reimage itself after a series of scandals hurt its reputation.

  • She will reimage the product to attract younger customers.

  • The company decided to reimage its brand to attract a younger audience.

  • After the scandal, the politician hired a PR firm to help him reimage his public persona.

  • To improve sales, they aimed to reimage the product line with a fresh new look.

Synonyms

to reimagine
vsto reimage
9 4.7

Think of something in a new way

focuses specifically on changing public image or reputation rather than ideas
to burnish public image
vsto reimage
7.0

To make the public think better of a person or company

gives a wholly new public image rather than just improving it
to burnish reputation
vsto reimage
7.7

To improve how people think about someone after a mistake

aims to create a new public image rather than just repair past harm
to regild
vsto reimage
8.3

To make something look more attractive or valuable again, often to hide faults

changes public image more substantially rather than just covering faults
to revarnish
vsto reimage
7.4

To make a reputation or image look better by hiding problems

creates a new public image rather than applying superficial cosmetic fixes

Antonyms

to discredit
66 6.3

To harm someone's reputation so others stop trusting them

to detract
32 5.9

Make something seem less good or less valuable

How Seen

rebrand
1 4.4
to reimage
  • Jargon
6.8
to reposition
23 3.9
to polish
22 4.1

Surface Forms

reimage infinitive
reimaged past
reimaged past participle
reimaging present participle
reimages third person singular

Morphology

reimage = image (semi-transparent) = re + image

The prefix 're-' is clear, but the marketing sense 'give a new public image' is more specialized than simply 'image again'.

Etymology

Reimage comes from re- 'again' and image 'how people see you' or 'public picture'. So to reimage a company or person is to give them a new public look or reputation.