pure eyewash
- noun
- UK
- Most experts agreed that the reform was pure eyewash with no real effect on the system.
Examples
-
The politician's promises turned out to be pure eyewash and were quickly forgotten.
-
Their claim of transparency was dismissed as pure eyewash by the investigators.
-
Don't believe his claims; they're pure eyewash!
-
This is pure eyewash!
-
Most experts agreed that the reform was pure eyewash with no real effect on the system.
-
The politician's promises turned out to be pure eyewash and were quickly forgotten.
-
Their claim of transparency was dismissed as pure eyewash by the investigators.
Synonyms
An action that makes someone believe something not true
A false claim or action to hide the truth
Actions that hide the truth by making things look better
A trick used to cheat people, often to get their money
Untrue or silly talk that people should not believe
An action or statement that hides the real reason behind something
Words or actions that trick people by seeming magical
A thing presented as helpful that does not work and tricks people
Use of clever but false arguments to trick people
An attempt to hide bad facts to make something seem better
A trick done to cheat or fool people
Talk that tries to trick people with false statements
A statement or action that pretends to solve a problem but changes nothing
Dishonest words or actions that try to trick people
A quality that makes something seem true when it is false
The appearance of being true when it is false
Smooth, pleasant speech that tries to trick people
False or incomplete information spread on purpose to make people believe something untrue
Dishonest actions that try to trick people
Antonyms
How Deceptive
- Informal
- UK
- Informal
- Literature
Surface Forms
Morphology
The adjective 'pure' functions as an intensifier applied to 'eyewash' (a hollow or deceptive statement), so the sense 'utterly deceptive or insubstantial talk' is directly derived from the constituents. This simple adjective+noun composition follows a common compositional pattern, making the phrase predictable for a B1 learner who knows both words.
Etymology
Pure eyewash comes from the image of a gentle liquid used to rinse the eye — a wash that only cleans the surface and does not fix the real problem. One popular story says people began to call any show or promise that only looks good but does nothing 'eyewash', so pure eyewash means 'something meant to deceive or make things seem better than they are'.