to make fetch happen
- phrasal verb
- Slang
- The marketing team is trying to make fetch happen by promoting the new trend on social media.
Examples
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Despite the negative reviews, the new product launch aimed to make fetch happen with catchy advertisements.
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It's like in Mean Girls and trying to make "fetch" happen.
Blog text (1) -
The influencers are desperately attempting to make fetch happen with their viral dance challenge.
Synonyms
To try to sell something forcefully, often illegal goods
Get something you want by working to reach it
To make an idea, activity, or subject known and liked by many people
To make people excited and ready to help a cause
How Popular
- Texting
- Slang
Surface Forms
Morphology
The verb frame 'make ... happen' is compositional, but here the key word 'fetch' is used as slang (popularized by the movie Mean Girls) meaning something like 'cool' or 'popular' — a non-literal, culture-specific use not derivable from the ordinary dictionary senses. A B1 learner who knows the literal meanings of 'make', 'fetch' (standard senses), and 'happen' would not be able to predict this idiomatic/pop‑culture sense, so the expression is opaque.
Etymology
The idiom make fetch happen comes from the movie Mean Girls, where a girl tries to make the slang word fetch become 'cool'. So people now use make fetch happen to say someone is trying hard to make something 'popular' when it really isn't.