longtail approach
- noun
- /ˈlɔŋˌteɪl əˈproʊtʃ/
- Specialized
:
enfoque de cola larga
- Using a longtail approach, the company served rare interests overlooked by competitors.
Examples
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The rise of digital platforms made the longtail approach more feasible and profitable.
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The longtail approach has proven successful for many online retailers.
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Many online retailers succeed by adopting a longtail approach to product offerings.
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Many companies are adopting the longtail approach to increase their sales.
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Many online retailers succeed by adopting a longtail approach to product offerings.
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By using a longtail approach, the company was able to reach niche markets previously ignored.
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The rise of digital platforms has made the longtail approach essential for businesses targeting smaller segments.
Synonyms
2
4.9
A market where many rare items, each sold in small numbers, together make a large part of sales
Antonyms
How Broad
Surface Forms
Morphology
longtail + approach
The element 'approach' is transparent as 'strategy', but 'longtail' here is a technical, metaphorical compound (from the statistical 'long tail' idea) and is not listed as a basic lexical item; a B1 learner knowing only literal 'long' and 'tail' is unlikely to infer the specific business-strategy sense without prior exposure. Because the phrase gives some clue (many small/niche items implied by 'long tail') but relies on domain-specific metaphorical knowledge, it is partially but not fully transparent.
Etymology
Longtail approach comes from a sales chart that looks like a few big hits at the start and a very long tail of many small items stretching to the right. So the idea is to earn money by offering lots of those small items, which is why the phrase means 'a strategy that focuses on many small markets'.