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long tail

long tail

2 4.9
A market where many rare items, each sold in small numbers, together make a large part of sales
  • noun
  • /lɔŋ teɪl/
  • Specialized
translation icon : larga cola
  • Online retailers can benefit significantly from the concept of a long tail, where numerous niche products contribute to overall sales.

Like, like I am blown away by the long tail financial opportunities.

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Examples

  • For competitive search terms like "home insurance," it's difficult to rank a new site, so you should look to exploit long-tail keywords.

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  • Again, using the open source CMS marketplace as an example, it's clear that the long tail model is a good fit for this marketplace.

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  • The other key point to note about the long tail is this:

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  • Check out the "long tail" model.

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  • But what worries me is that they might be missing the value of the long tail here.

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  • What we also see is we're growing fast in the part of the product line that has a pretty long tail of revenue, so I'm pretty encouraged with what we see there.

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  • Target them with long-tail keywords and content so you can grab easy rankings and conversions.

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  • I was expecting but still surprised to see such a "long tail" of page views—the main explanation for this is how people reach our site.

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  • But if you look at the long tail, look at how it keeps going out over time, you'll see that we didn't get the traffic ongoing, but we continue to get new subscribers.

  • Rather than the two-vendor market proposed by the Rieses, the open source marketplace more closely resembles the "long tail" suggested by Chris Andersen in his book "The Long Tail: Why The Future of Business is Selling Less of More."

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Synonyms

longtail approach
vslong tail
  • Specialized
8.6

A business method that sells many different products to small groups instead of a few big markets

describes a market pattern where many rare items together make significant sales

How Niche

long tail
  • Specialized
2 4.9
mainstream
75 3.4

Surface Forms

long tail singular
long tails plural

Morphology

long + tail

The noun phrase 'long tail' directly combines 'long' (exceeding typical length) and 'tail' (a rear appendage), so the meaning of a physically extended tail is fully predictable from its parts. This compositional pattern is cross-linguistically common and follows straightforward adjective+noun rules, making it immediately understandable to a B1 learner who knows both words.

Etymology

Long tail comes from a simple picture of sales that looks like an animal's tail: a small group of big hits and a very long tail of many rare or special items. One popular image says those many small sales 'add up' to make a lot of money, so the phrase means selling many niche items together can be very profitable.