to hit a rough patch
- idiom
- Despite their initial success, the business hit a rough patch and had to restructure to survive.
- hit a rough patch last year
Examples
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She had made a lot of money improving the quality of people's lives, but her firm hit a rough patch.
Fiction book (2002) -
Look, I just hit a rough patch with the play.
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It's what my parents did when they hit a rough patch, and it worked for them.
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Sometimes life happens, and you unexpectedly hit a rough patch.
Blog text (18) -
After all, it's not like Barack and Michelle haven't been very forthcoming and acknowledged publicly in interviews that they hit a rough patch in their marriage.
Blog text (16) -
The retail giant's former CEO, Brian Dunn, stepped down without warning this past April after the big-box retailer hit a rough patch and said during its fourth-quarter earnings call that it would shutter 50 U.S. stores.
Blog text (12) -
After several years of success, the team finally hit a rough patch when key players were injured.
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Many couples hit a rough patch in their relationship, but communication can help them overcome challenges.
Synonyms
Start to fail after a time of success
A period when someone has many problems
Start having serious problems that lead to failure
Antonyms
How Difficult
Surface Forms
Morphology
The meaning is largely inferable from the parts: 'rough' = difficult, 'patch' = a short period/spot, and 'hit' = encounter, so a learner who knows those words can often guess it refers to encountering a difficult period. However, the use of 'patch' as a temporal period is somewhat metaphorical and the whole phrase is an extended idiomatic metaphor rather than strictly compositional, so understanding is not fully guaranteed without exposure.
Etymology
The phrase hit a rough patch comes from the image of driving along a road and suddenly hitting a short, rough patch that makes the ride bumpy. So, when someone says hit a rough patch, they mean you are going through a short 'difficult time'.