high-pressure sales tactic
- noun
:
táctica de ventas agresiva
- During the presentation, the company's representatives employed high-pressure sales tactics to convince attendees to buy expensive memberships.
Examples
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To increase their sales, some businesses resort to high-pressure sales tactics that often leave customers regretting their purchases.
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The time-share industry has evolved from its controversial early days in the 1970s, when high-pressure sales tactics included unrealistic promises about resale value.
Blog text (17) -
Many consumers have reported feeling uncomfortable due to high-pressure sales tactics used by aggressive telemarketers.
Synonyms
256
3.2
Use of influence by other people to make someone do something
15
5.3
A strong, pushy effort to make someone buy something
1
9.9
A way of selling that uses pushy, dishonest methods to get attention
A message that tries too hard to get you to buy something
Antonyms
How Aggressive
Surface Forms
Morphology
high-pressure + sales + tactic
The meaning 'a forceful method used to persuade customers' is directly derivable from the parts: 'high-pressure' conveys forceful or urgent pressure, 'sales' identifies the selling context, and 'tactic' denotes a planned method. This adjective+noun+noun composition follows standard English compounding and has clear cross-linguistic parallels, so a B1 learner who knows the constituent words will likely infer the MWE's meaning.
Etymology
High-pressure sales tactic comes from a simple picture: a salesperson turning up the pressure on a customer. Here high means very strong and pressure means force, and sales shows it is about selling, so the phrase means a forceful method that pushes people to 'buy'.