to euphemize
- verb
- /ˈjuːfəmˌaɪz/
- The company tried to euphemize the layoffs by calling them a 'rightsizing initiative.'
Well, these are what what we called other things, you know, to euphemize them.
- Well, these are what what we called other things, you know, to euphemize them.
Examples
-
Well, there is something deliberately distorted here, not only in social perception but in the use of language to euphemize his action.
Blog text (16) -
The montage shows images of police violence against black people and ends with a series of headlines that normalize and euphemize police violence against black youth.
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When something gets doubly euphemized, it is quite possible to not even be able to figure out what is going on (from the English translation).
Blog text (27) -
It was alluded to, euphemized, hinted at, and danced around.
Blog text (34) -
For example, in 1982, the Ministry of Education was attempting to rewrite textbook descriptions so as to euphemize the history of Japanese expansionism. (Yoneyama 1999: 5)
Academic text (2006) -
George W. Bush's Iraq escalation, euphemized as "surge," sends just over 20,000 more troops into that bottomless pit and flirts with an invasion of Iran.
Academic text (2007) -
Instead of using harsh language, she chose to euphemize her criticism of the project.
-
When discussing the budget cuts, he decided to euphemize the situation by referring to it as 'resource reallocation.'
Synonyms
Speak in a careful, indirect way to avoid offending people
How Mild
Surface Forms
Morphology
euphemize = euphemism (transparent) = euphem + ize
Formed by adding the productive verb-forming suffix '-ize' to the base 'euphemism'/'euphem-', so the meaning 'to make or express in a euphemistic way' is directly predictable.
Etymology
Euphemize comes from Greek parts eu- meaning 'good' and -pheme meaning 'speech' or 'what is said', the same eu- you see in eulogy. So, to euphemize is to 'say something in a nicer or milder way' instead of using a harsh or blunt word.