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vertical

vertical

3 6.3
A part of the market that serves a specific group of customers
  • noun
  • /ˈvɜrtɪkəl/
  • Jargon
translation icon : sector
  • In the technology sector, innovative solutions are emerging from various verticals, including healthcare and finance.
  • industry vertical

So all these kind of very specific verticals are doing extraordinarily well.

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Examples

  • General news carries the lowest CPCs, whereas specific verticals like healthcare and finance command higher CPCs.

    Blog text (6)
  • Business Insider is a business news site with deep financial, digital, and media industry verticals.

    Blog text (10)
  • You should know what customers in your specific vertical are looking for.

    Blog text (20)
  • There are common components to oil and gas, finance, retail, and many other verticals.

    Blog text (31)
  • Healthcare and pharmaceuticals are just examples of two verticals where usage is high with tablets.

    Blog text (26)
  • Instacart might expand to other verticals, but it's just groceries for now.

    Blog text (30)
  • At Rant, we give people the opportunity to passionately state their opinion across our verticals.

    Blog text (30)
  • The report analyzed several key industries, highlighting trends in each vertical market.

  • Many companies are now targeting specific verticals to tailor their products and services effectively.

Synonyms

sector
vsvertical
608 3.0

A part of the economy or society, for example health services

is narrower and names a market segment defined by industry or function
line of business
vsvertical
8 3.1

A type of product or service a company offers

is about a market segment defined by industry or function across firms

Compounds

vertical integration
  • Specialized
1 6.8

A company that owns several production steps from raw materials to selling the product

A window covering of long vertical slats that you turn to control light and privacy

A wall or other area that stands straight up from the ground

vertical angle
  • Specialized
1 4.5

A corner formed where two straight lines cross that is opposite another and equal

vertical stabilizer
  • Specialized
1 5.9

Upright part of an airplane tail that helps keep the plane pointing straight during flight

vertical tail
  • Specialized
1 6.0

The upright fin on a plane's tail that keeps it pointed straight

vertical fin
  • Specialized
1 4.3

A flat upright part on an airplane tail that keeps the plane pointing straight

9.9

A device that measures vertical height very precisely

vertical bank
  • Specialized
9.9

A very steep turn in an airplane that makes the wings nearly vertical

vertical circle
  • Specialized
9.2

An imaginary circle in the sky that goes through the point directly above you and down to the horizon

vertical combination
  • Specialized
7.8

Companies at different stages of making and selling join into one firm

vertical section
  • Specialized
6.2

A drawing that shows the inside of a building or machine as if you cut it from top to bottom

7.1

A group of workers that includes everyone in one industry no matter their job

A cabinet for holding papers upright in folders so you can pull them out easily

A tube wind instrument held vertically with finger holes that you blow into through a whistle mouthpiece

How Specific

to niche
1 7.6
vertical
  • Jargon
3 6.3
sector
608 3.0
industry
2.6
market
1.0

Surface Forms

vertical singular
verticals plural

Morphology

vertical = vertic + al

The industry/market 'vertical' is a specialized, metaphorical extension of 'vertical'; learners may not predict this business-sector sense from the morphemes alone.

Etymology

Vertical used for a market or sector draws on the idea of a 'vertical' column and the Latin vertex/vert-, meaning 'top'. Think of the economy as columns and a vertical is one focused column or field, which is why a vertical means a specific industry.