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spreadability

spreadability

6.1
How easily something like a disease or idea moves between people
  • noun
  • /ˌsprɛdəˈbɪlɪti/
  • Specialized
translation icon : capacidad de propagación
  • Scientists are studying the spreadability of the new virus to understand how quickly it can move through a population.

Examples

  • The spreadability of online misinformation makes it difficult to control rumors once they start.

  • Marketers consider the spreadability of a campaign when planning how to reach a wider audience.

  • The spreadability of the virus is alarming.

  • Researchers study the spreadability of information online.

  • Researchers are investigating the spreadability of ideas to determine how effectively they can be shared among communities.

  • The spreadability of social media posts can greatly influence public opinion and social trends.

  • During the pandemic, experts focused on the spreadability of the virus to develop strategies for containment.

Synonyms

virality
vsspreadability
  • Texting
1 4.4

How quickly a post, video or idea spreads online to many people

measures overall ability to reach others, regardless of speed or online route
contagiousness
vsspreadability
1 6.0

How easily a disease spreads from person to person

applies to transfer by physical contact, not only through social or digital links
catchiness
vsspreadability
4.0

How easily something like a disease or behavior spreads between people

measures how widely and through which networks something can move
infectiousness
vsspreadability
6.3

How easily a feeling or idea makes other people feel the same

assesses how easily something can reach people or groups across networks
shareability
vsspreadability
  • Texting
3.9

How easy it is to share something with other people online

refers to the general degree something can move through networks rather than suitability for passing

Antonyms

Limiting what people can do

How Contagious

spreadability
  • Specialized
6.1
infectivity
  • Specialized
1 7.1
transmissibility
  • Specialized
1 7.2

Surface Forms

spreadability singular

Morphology

spreadability = spreadable (transparent) = spread + ity

Formed regularly from the adjective 'spreadable' by adding '-ity' to denote a state or degree.

Etymology

Spreadability comes from the common verb spread, meaning 'to move out or move among people', plus the endings -able 'able to be' and -ity 'the state of'. So spreadability is how easily something—like a virus or an idea—can move between people or through a network.