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virality

virality

1 4.4
How quickly a post, video or idea spreads online to many people
  • noun
  • /vaɪˈrælɪti/
  • Texting
translation icon : viralidad
  • The campaign's success was attributed to its high virality, reaching a wide audience in no time.

It's a mechanism for virality of anything.

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Examples

  • Name recognition is a contributing factor to virality.

    Blog text (1)
  • Marketers study virality to understand how certain content becomes popular on social media.

  • And virality is not really the key to ultimate success or long term success.

  • And that drive to share is what drives virality online.

  • Social media is renowned for having the potential for "virality."

    Blog text (5)
  • Paying attention to the characteristics of each social platform and playing to their strengths is essential to optimizing for maximum virality.

    Blog text (6)
  • Content that elicits two or more types of emotional responses will greatly increase the odds of virality.

    Blog text (29)
  • In fact, the study demonstrated that the strongest forecaster of virality is how much anger the message evokes.

    Blog text (29)
  • The virality of the video surprised everyone as it garnered millions of views in just a few hours.

Synonyms

circulation
vsvirality
28 4.0

The spreading of news or money so more people get it

implies rapid wide online propagation rather than general movement within a system
dissemination
vsvirality
16 6.6

Spreading information or ideas so many people learn them

emphasizes fast wide spread especially online rather than formal spreading processes
diffusion
vsvirality
5 5.8

Spreading ideas or customs to many places

involves fast widespread online spread rather than slow gradual dispersal
infectiousness
vsvirality
6.3

How easily a feeling or idea makes other people feel the same

focuses on rapid wide spread through online networks rather than only person to person
spreadability
vsvirality
  • Specialized
6.1

How easily something like a disease or idea moves between people

emphasizes actual rapid wide spread in online spaces rather than potential to spread
shareability
vsvirality
  • Texting
3.9

How easy it is to share something with other people online

shows rapid wide spread online rather than just being easy to pass on
catchiness
vsvirality
4.0

How easily something like a disease or behavior spreads between people

means rapid wide spread usually through online networks rather than only person to person

How Viral

phenomenon
58 7.2
big hit
54 2.7
virality
  • Texting
1 4.4
to trend
  • Texting
53 4.2
obscurity
33 7.4

Surface Forms

virality singular
viralities plural

Morphology

virality = viral (semi-transparent) = virus + al + ity

The formation 'viral' + '-ity' is morphologically regular; the immediate derivation is straightforward.

Etymology

Virality comes from viral, which itself comes from virus 'poison' or 'germ'. A helpful way to remember it is to think of a post or video that spreads from person to person like a virus, so virality means the quality of spreading quickly and widely online.