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virality

virality

2 4.4
How quickly a post, video or idea spreads online to many people
  • noun
  • /vaɪˈrælɪti/
  • Texting
: viralidad
  • The campaign's success was attributed to its high virality, reaching a wide audience in no time.

It's a mechanism for virality of anything.

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Examples

  • Name recognition is a contributing factor to virality.

    Blog text (1)
  • Marketers study virality to understand how certain content becomes popular on social media.

  • And virality is not really the key to ultimate success or long term success.

  • And that drive to share is what drives virality online.

  • Social media is renowned for having the potential for "virality."

    Blog text (5)
  • Paying attention to the characteristics of each social platform and playing to their strengths is essential to optimizing for maximum virality.

    Blog text (6)
  • Content that elicits two or more types of emotional responses will greatly increase the odds of virality.

    Blog text (29)
  • In fact, the study demonstrated that the strongest forecaster of virality is how much anger the message evokes.

    Blog text (29)
  • The virality of the video surprised everyone as it garnered millions of views in just a few hours.

Synonyms

circulation
vsvirality
33 4.0

The spreading of news or money so more people get it

implies rapid wide online propagation rather than general movement within a system
dissemination
vsvirality
16 6.6

Spreading information or ideas so many people learn them

emphasizes fast wide spread especially online rather than formal spreading processes
diffusion
vsvirality
6 5.8

Spreading ideas or customs to many places

involves fast widespread online spread rather than slow gradual dispersal
infectiousness
vsvirality
1 6.3

How easily a feeling or idea makes other people feel the same

focuses on rapid wide spread through online networks rather than only person to person
shareability
vsvirality
  • Texting
1 3.9

How easy it is to share something with other people online

shows rapid wide spread online rather than just being easy to pass on
spreadability
vsvirality
  • Specialized
6.1

How easily something like a disease or idea moves between people

emphasizes actual rapid wide spread in online spaces rather than potential to spread
catchiness
vsvirality
4.0

How easily something like a disease or behavior spreads between people

means rapid wide spread usually through online networks rather than only person to person

How Viral

phenomenon
79 7.2
big hit
76 2.7
virality
  • Texting
2 4.4
to trend
  • Texting
59 4.2
obscurity
35 7.4

Surface Forms

virality singular
viralities plural

Morphology

virality = viral (semi-transparent) = virus + al + ity

The formation 'viral' + '-ity' is morphologically regular; the immediate derivation is straightforward.

Etymology

Virality comes from viral, which itself comes from virus 'poison' or 'germ'. A helpful way to remember it is to think of a post or video that spreads from person to person like a virus, so virality means the quality of spreading quickly and widely online.