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roadshow

roadshow

5 4.6
A series of events in different places to promote products or attract investors
  • noun
  • /ˈroʊdʃoʊ/
translation icon : presentación itinerante
  • Quite a few years ago, we were in the middle of an investor roadshow, marketing a new high-yield corporate bond offering.
  • IPO roadshow
  • roadshow presentation

Examples

  • So there is no point pitching a business like for the IPO roadshow, it's going to be quite a different pitch.

  • I recently attended the Adobe Roadshow where CS5 was released.

    Blog text (14)
  • Just how successful will a planned bond roadshow in the United States and Asian countries be?

    Blog text (27)
  • Success in the City Roadshow welcomes 200 to the Faith Mission.

    Blog text (15)
  • The 2nd Success Roadshow celebrated best practices from early years establishments across the city.

    Blog text (15)
  • In its first year, the Roadshow has already reached more than 3,000 children in K-12 schools throughout Tennessee.

    Academic text (2005)
  • In a nutshell, a roadshow involves taking borrowers (bond issuers) to meet potential investors.

    Blog text (6)
  • Also included in the Innovation Symposium was Josh Hadro from Library Journal discussing his experience on the Great Library Roadshow, a road trip especially designed for finding innovation in libraries.

    Academic text (2012)
  • Undergraduates in the FASST program and graduate students in the Fisk-Vanderbilt Masters-Ph.D. program are key to the success of the Roadshow, providing them with valuable experience as ambassadors for science and as role models for the children with whom they interact.

    Academic text (2005)
  • The marketing team organized a nationwide roadshow to showcase their latest product to potential customers.

Synonyms

road show
vsroadshow
  • Jargon
1 4.8

A series of presentations in different cities to meet people who might invest

is broader, covering promotional events for customers or investors in many locations

How Extensive

campaign
2.7
roadshow
5 4.6
tour
819 1.0
presentation
435 3.5

Surface Forms

roadshow singular
roadshows plural

Morphology

roadshow = road + show (transparent) = road + show

The meaning is the straightforward combination of 'road' + 'show' describing a show that travels or a series of events held in different places.

Etymology

Roadshow comes from two simple words: road ('a way between places') and show ('a performance or presentation'). So a roadshow is literally a 'show on the road' and today it means a series of traveling events to promote a product or company.