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Glite Dictionary
💼 A promotion tour 🎭 A traveling show 🚗 To promote by touring
to roadshow

to roadshow

4.6
To travel to different places to promote a product or company
  • verb
  • /ˈroʊdʃoʊ/
translation icon : realizar una gira
  • The company plans to roadshow its latest software in several major cities this summer.

Examples

  • They will roadshow the new electric car model to generate excitement among potential buyers.

  • After developing the prototype, the team began to roadshow it at industry conferences.

  • The company will roadshow its new product next month.

  • They are roadshowing across the country this summer.

  • The marketing team will roadshow their new app in cities nationwide next month.

  • Next week, they will roadshow their investment opportunities to potential clients in major markets.

  • In order to attract more customers, the company decided to roadshow its innovative products at various trade shows.

Synonyms

to tour
vsto roadshow
184 1.9

To travel to several places for work or pleasure

focuses on promoting products or a company to attract customers or investors
to barnstorm
vsto roadshow
  • Literature
4 8.4

To travel to small towns to perform shows or give speeches

is a planned promotional visit rather than energetic performance or campaigning
to take the road
vsto roadshow
  • Jargon
6.4

To travel to different towns to perform plays

is about travelling to promote products or attract investors rather than just perform

Antonyms

to stay in place
10 1.5

Not move from a place

How Wide

campaign
∞ 2.7
to roadshow
4.6
to tour
184 1.9
to visit
∞ 1.0

Surface Forms

roadshow infinitive
roadshowed past
roadshowed past participle
roadshowing present participle
roadshows third person singular

Etymology

To roadshow uses the same parts: road ('a way between places') and show ('a presentation'), so it means to take a product or idea on the road and present it in different cities. In modern use, to roadshow something is to travel around to promote it.