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personalization

personalization

8 4.2
Making something special for one person based on their needs or interests
  • noun
  • /ˌpɜr.sən.ə.lɪˈzeɪ.ʃən/
  • US
translation icon : personalización
  • User involvement: service users and their organization should be centrally involved in running and developing personalization and self-directed support.
  • personalization strategy
  • deliver personalization
  • personalization cues

And I'll give you some key personalization features.

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Examples

  • And because I'm interested in personalization, I wanted to look into the education personalization filter.

  • Thanks for posting an example of personalization that turned out to be a success.

    Blog text (3)
  • And I'll give you some key personalization features.

  • Collaborative personalization can also help when little or no information is known about an individual.

    Academic text (2011)
  • Finally, personalization depends on the type of objects a user is looking for.

    Academic text (2011)
  • Early examples of this form of personalization have been observed in the context of ads.

    Academic text (2011)
  • In intra-site personalization, the more the system knows about the user, the better it can serve the user.

    Academic text (2011)
  • Incorporating electronic course components, however, is designed to increase the personalization of face-to-face class meetings.

    Academic text (2002)
  • At the same time, Paradigm, a consultancy focused on personalization for adults with learning disabilities, trained the project's staff.

    Academic text (2009)
  • Many online retailers use personalization to suggest products based on your shopping history.

Synonyms

customization
vspersonalization
  • US
14 3.9

Changing something so it suits a person's needs or tastes

focuses on creating a unique version for a particular person
individualization
vspersonalization
1 7.0

Making something fit one person's needs

is the act of creating a unique item for a particular person
tailoring
vspersonalization
  • Jargon
1 4.7

Changing online content to fit each person's interests

is the general act of making items unique for a particular person

Antonyms

Making things follow the same rules so they match

A lack of personal warmth or feeling when people speak and act

How Tailored

personalization
  • US
8 4.2
standard
675 2.7

Surface Forms

Morphology

personalization = personalize (transparent) = personal + ize + ation

Formed by the verb 'personalize' + the nominalizing suffix '-ation'; the meaning of making something personal is directly derived.

Etymology

The word personalization comes from personal, which comes from person meaning 'a human', plus the endings -ize and -ation meaning 'make' and 'the act of'. So personalization is literally 'making something for a person', which is why it means changing or choosing things to fit one person's likes, like adding your name or showing ads you prefer.