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personalization

personalization

1 7.6
Thinking that things that happen or people do are about you
  • noun
  • /ˌpɜr.sən.ə.lɪˈzeɪ.ʃən/
  • Specialized
translation icon : personalización
  • Subjects' personalization of risk for recurrent injury varied, with a majority reporting an internal locus of control and high levels of self-efficacy regarding recurrent injury and its prevention.

Examples

  • The public debate about women's leadership rights also demonstrated the degree to which issues about women's roles both inside and outside the family contributed to the personalization of political concerns and visions of modernization.

    Academic text (2007)
  • Maybe we can understand Arafat's personalization of power in Beirut.

    Academic text (2002)
  • I did the report because I want the personalization of public funds to stop.

    Blog text (10)
  • The extraordinary challenge has unfortunately provided a vehicle for the worst kind of personalization of trade disputes.

    Academic text (2000)
  • Personalization comes with a price: loss of privacy, which can now be experienced at different levels.

    Academic text (2011)
  • It's interesting to me that they would think that personalization is a strength of Xbox.

  • It is the personalization that often turns it into a problem

    Blog text (24)
  • I learned the dangers of personalization attempts a long time ago when I tried to personalize a form letter to a number of clients and contacts.

    Blog text (12)
  • If anonymity and impersonalization allow for easier virulence in criticism, then personalization and connection work in the opposite way—to preclude it.

    Blog text (26)
  • His tendency towards personalization makes him believe that people are talking about him when they aren't.

Antonyms

46 5.3

Making decisions based on facts, not personal feelings

How Self-Focused

personalization
  • Specialized
1 7.6
disinterestedness
  • Formal
1 8.1

Surface Forms

Morphology

personalization = personalize (semi-transparent) = personal + ize + ation

Morphologically regular but the sense is specialized (a psychological bias) that may not be immediately obvious to all learners from the base meaning.

Etymology

The word personalization also comes from personal, from person meaning 'a human', and a helpful way to remember this sense is 'making things personal' or 'taking it personally'. So in how people think, personalization means seeing events as about yourself, which is why someone may feel others' actions are directed at them.