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interstitial

interstitial

1 8.6
A full screen ad shown between screens on websites or in apps
  • noun
  • /ˌɪntərˈstɪʃəl/
  • Jargon
translation icon : anuncio intersticial
  • Adding a simple interstitial before the redirect provides an obvious way to monetize.

Examples

  • Fanfic gave me women behind the scenes talking to each other, relying on each other, being strong, written in the interstitials so it wasn't yet another screen narrative of 'the only good TV mother/girlfriend is a dead one,' but they talked, too, to each other, and had lives, and existed beyond the screen.

    Blog text (8)
  • In the case of interstitials, you don't have to pay for formation of vacancies.

  • For instance, Myspace introduced an interstitial ad that that the browsing script didn't know how to deal with right.

  • That said, I can definitely believe that there may be internally generated interstitials that prevent casual browsing or at least warn about scripts as a security measure.

    Blog text (19)
  • The website displayed an interstitial ad while I waited for the video to load.

  • I noticed an interstitial advertisement between the game levels that caught my attention.

  • The mobile app included an interstitial ad that appeared during the transition between screens.

Synonyms

AD
vsinterstitial
640 2.2

A paid message that tells people about a product or service

is a specific large paid message appearing during screen transitions rather than commercial labels
advertisement
vsinterstitial
148 1.8

A message, like on TV or a poster, that tries to make people buy something

is a large paid message shown between content screens during transitions
advert
vsinterstitial
  • UK
15 2.2

A short message that tells people about a product, service, or event

is a large paid message shown between content screens rather than print or broadcast

Compounds

A hormone from a small gland in the brain that makes females release eggs and males produce male hormones

interstitial fluid
  • Specialized
7.0

Fluid between the body's cells that carries nutrients and oxygen and removes waste

A serious lung infection that inflames the tissue between air spaces, often in babies or people with weak immune systems

7.9

A long-term lung illness that causes swelling and scarring of the tissue between air sacs

interstitial tissue
  • Specialized
7.4

Soft material between the cells inside an organ that helps support it

How Intrusive

ad blitz
1 4.6
interstitial
  • Jargon
1 8.6
popup
  • Texting
5 3.3
AD
640 2.2
button ad
  • Texting
3.4

Surface Forms

interstitial singular
interstitials plural

Morphology

interstitial = interstice (semi-transparent) = inter + stice + al

The noun use inherits the adjective's meaning, but the advertising sense is specialized and not fully predictable from the base alone.

Etymology

Interstitial comes from the parts inter- 'between' and a root like stand, so it literally means 'between things'. A helpful way to remember the ad meaning is to think of an interstitial ad as one that appears 'between' screens or pieces of content.