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to flood the zone

to flood the zone

1 7.7
To send many messages or ads to overwhelm people
  • phrasal verb
translation icon : inundar la zona
  • During the crisis, the team decided to flood the zone with information to ensure everyone was aware of the latest developments.

I mean, they were just flooding the zone with incorrect information.

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Examples

  • The campaign aimed to flood the zone with advertisements to dominate social media and reach a larger audience.

  • We literally saw a man flood the zone with millions of dollars in Wisconsin over a judicial seat.

  • I mean, they were just flooding the zone with incorrect information.

  • ESPN has had this problem for years—another outlet will break a story, but then ESPN will flood the zone (online, radio, TV) with the story and quickly claim it as their own, rarely attributing the outlet that originally reported the story.

    Blog text (7)
  • It's OK for Obama's minions to "flood the zone" to try to chase Kurtz out of the public arena, but any attempt by McCain to ask people to watch their mouths will be turned into "censorship", "oppression", and "threats".

    Blog text (32)
  • To gain an edge in the competition, the company will flood the zone with promotions and special deals next month.

Synonyms

to flood
vsto flood the zone
127 2.1

To fill a place with more things than it can handle

adds the sense of deliberate mass deployment to gain an advantage
to swamp
vsto flood the zone
68 4.0

To flood an area with water or to overwhelm with a large amount of something

focuses on sending large amounts to dominate or overwhelm deliberately
to inundate
vsto flood the zone
40 6.8

To cover a place with water or give someone too much to deal with

is done to fill an area deliberately to overwhelm or gain advantage
to overrun
vsto flood the zone
38 4.8

Fill a place in large numbers and damage things

is more about deliberate overwhelming to control or dominate an area

Antonyms

106 4.8

To keep something within set limits, for example in a room or a topic

How Inundated

to overwhelm
164 4.4
to flood the zone
1 7.7
to saturate
55 5.2

Surface Forms

flood the zone infinitive
flooded the zone past participle
flooding the zone present participle
floods the zone third person singular

Morphology

flood + the + zone

The MWE's meaning is directly derivable from combining 'flood' (to fill or saturate) with 'zone' (an area); the phrase simply uses a common metaphor of inundation to mean overwhelm. This compositional pattern is common across languages and contexts, so a B1 learner who knows the constituent words would readily infer the intended meaning.

Etymology

Flood the zone comes from the image of water, flood, rushing into a place, zone, and covering everything so nothing else is seen. That's why people use it today to mean 'to overwhelm' or 'to cover a place with many people or messages to gain an advantage'.