to flood the zone
- phrasal verb
- During the crisis, the team decided to flood the zone with information to ensure everyone was aware of the latest developments.
I mean, they were just flooding the zone with incorrect information.
- I mean, they were just flooding the zone with incorrect information.
- They're doing this shit and the media doesn't call it out because they flood the zone with all of this whacked out propaganda.
- You would say somebody like Steve Bannon and you quote his, his his idea that he wants to flood the zone with shit.
- Steve Miller was very clear publicly that they would flood the zone.
Examples
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The campaign aimed to flood the zone with advertisements to dominate social media and reach a larger audience.
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We literally saw a man flood the zone with millions of dollars in Wisconsin over a judicial seat.
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I mean, they were just flooding the zone with incorrect information.
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ESPN has had this problem for years—another outlet will break a story, but then ESPN will flood the zone (online, radio, TV) with the story and quickly claim it as their own, rarely attributing the outlet that originally reported the story.
Blog text (7) -
It's OK for Obama's minions to "flood the zone" to try to chase Kurtz out of the public arena, but any attempt by McCain to ask people to watch their mouths will be turned into "censorship", "oppression", and "threats".
Blog text (32) -
To gain an edge in the competition, the company will flood the zone with promotions and special deals next month.
Synonyms
To fill a place with more things than it can handle
To flood an area with water or to overwhelm with a large amount of something
To cover a place with water or give someone too much to deal with
Fill a place in large numbers and damage things
Antonyms
How Inundated
Surface Forms
Morphology
The MWE's meaning is directly derivable from combining 'flood' (to fill or saturate) with 'zone' (an area); the phrase simply uses a common metaphor of inundation to mean overwhelm. This compositional pattern is common across languages and contexts, so a B1 learner who knows the constituent words would readily infer the intended meaning.
Etymology
Flood the zone comes from the image of water, flood, rushing into a place, zone, and covering everything so nothing else is seen. That's why people use it today to mean 'to overwhelm' or 'to cover a place with many people or messages to gain an advantage'.