distribution channel
5
4.2
- noun
- /ˌdɪstrɪˈbjuːʃən ˈtʃænəl/
- Specialized
:
canal de distribución
- Wholesalers play a crucial role in the distribution channel for many consumer products.
- marketing distribution channels
- retail distribution channel
- effective distribution channel
Strategy, marketing, selling approach, distribution channel, sort of.
- Strategy, marketing, selling approach, distribution channel, sort of.
- You might not reach more readers because the pricing will be less appetizing in a lot of ways, but you'll get in different distribution channels.
Examples
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In the end, retail investors' apparent attraction to alternative funds suggests only that the distribution channels have been effective.
Academic text (2018) -
Bayani Brew also began exploring different distribution channels.
Academic text (2016) -
I think you failed to take into account the distribution channel.
Blog text (7) -
In fact, however, the retirement plan channel may be the least effective of the distribution channels.
Academic text (2018) -
It's an inexpensive distribution channel which we are testing here and it's really going well.
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Are Spotify and other new distribution channels included in your sales?
Blog text (33) -
The discussion above highlights the ways in which mutual fund distribution channels counter the investment goals of retail investors.
Academic text (2018) -
In India, retail distribution channels are very fragmented when compared to richer countries.
Blog text (8) -
Hotels are in no way responsible for the current rate-parity and pricing-fixing aspect; distribution channels are.
Blog text (30) -
Marketing bits is not the same as selling traditional products. Just as conventional distribution channels ill-serve software delivery logistics, traditional product marketing is a poor fit for selling tech products.
Academic text (2017)
Synonyms
54
3.7
A way a company sells products to customers, like stores
How Direct
4
3.5
- Specialized
5
4.2
- Specialized
54
3.7
Surface Forms
Morphology
The meaning 'a method or route for making products available to customers' is directly derivable from combining 'distribution' (movement/sale of goods) and 'channel' (a route or means), forming a straightforward compound noun. This compositional pattern is cross-linguistically common (e.g., Spanish 'canal de distribución'), so a B1 learner who knows the constituents would readily infer the MWE meaning.
Etymology
Distribution channel comes from a simple image: distribution means giving out and a channel is like a path or waterway, so imagine goods flowing down a channel to shops and people. That's why a distribution channel means the 'route' products take to reach the 'customer'.