Skip to main content
channel

channel

54 3.7
A way a company sells products to customers, like stores
  • noun
  • /ˈtʃænəl/
  • Specialized
translation icon : canal de distribución
  • Our company uses multiple channels to reach various customer segments effectively.
  • distribution channels
  • marketing channels
  • multi-channel

Guess what channel provides the highest ROI for us?

Autoplay Next

Examples

  • Hong Kong was China's main channel to the rest of the world.

    Academic text (1999)
  • However, channels for book distribution were not as well developed as in China and Japan.

    Academic text (2015)
  • Sell your product on our channel.

  • Keeping communication channels open among patients, families, and the health care team benefits all concerned.

    Academic text (1995)
  • The usual channels cost me a minimum of 30%.

  • For example, they give the voiceless people a channel to make your voice heard.

  • We reached out to potential hires through uncommon channels.

  • Money can buy security, bypassing the personal and affiliative channels of patronage and protection.

    Academic text (1995)
  • The marketing team explored different sales channels to improve product visibility.

  • By utilizing online sales channels, we could significantly increase our customer base.

Synonyms

distribution channel
vschannel
  • Specialized
5 4.2

A way a company gets products to customers, like stores or online shops

focuses on selling products to customers rather than only availability
direct marketing
vschannel
4 3.5

A way of sending advertising messages directly to individual customers, for example by email

concerns selling routes rather than sending promotional messages to individuals
retail market
vschannel
2 2.9

A place where shops or websites sell things and services directly to customers

is broader, covering sales via intermediaries as well as direct sales to consumers
sales outlet
vschannel
1 2.6

A shop or store that sells things to people

serves as one of several ways products reach customers, not only a location

Compounds

11 1.1

A television station and the programs it shows

A narrow part of the sea that lies between southern England and northern France

A TV station that shows programs on one number

distribution channel
  • Specialized
5 4.2

A way a company gets products to customers, like stores or online shops

back channel
  • Literature
4 7.7

A secret way to talk privately between governments or leaders

communication channel
  • Specialized
3 3.4

A way to send information between people, groups, or devices

A British island in the English Channel near France

1 3.5

A freshwater fish with whisker-like feelers common in North America and often eaten

A train tunnel under the sea that connects England and France

1 5.2

A medicine that reduces calcium entering the heart and blood vessels to treat high blood pressure and chest pain

channel capacity
  • Specialized
1 6.1

Largest amount of data a channel can send without errors, usually measured in bits per second

transmission channel
  • Specialized
1 5.5

A wire or path that carries information between two devices

single-channel
  • Specialized
1 4.8

Sound that plays through one speaker, not left and right

A large freshwater catfish with long whiskers and blue-gray color that lives in the Mississippi River

A large catfish with bluish gray skin and a forked tail that lives in rivers like the Mississippi

A wide part of the sea between southern Wales and southwestern England

7.0

A large saltwater fish often caught for food along the US coast

6.2

A common North American freshwater catfish often caught for food

A national park on islands off southern California with many sea birds and marine life

Found in the central part of a broadcast or audio channel

mid-channel
  • Specialized
7.1

The central frequency in a radio or audio signal

The middle part of a river away from the banks

A part of the Indian Ocean between Madagascar and southeast Africa

A narrow sea passage between Northern Ireland and Scotland linking the Atlantic Ocean and the Irish Sea

How Direct

channel
  • Specialized
54 3.7
distribution channel
  • Specialized
5 4.2

Surface Forms

channel singular
channels plural

Etymology

Channel comes from the old Latin word canalis, meaning 'pipe' or 'waterway', so think of a path that goods can follow. That is why a sales channel is a route companies use to send products to customers.