to disrupt
- verb
- /dɪsˈrʌpt/
- Jargon
- The arrival of online streaming services has disrupted the way people watch movies and TV shows.
- disrupt the status quo
- endocrine-disrupting
- disrupting chemicals
But if you don't disrupt yourself, someone else will.
- But if you don't disrupt yourself, someone else will.
- Now we've disrupted the entire vacuuming industry.
- And that's why they and that's why McDonald's hasn't moved up market to disrupt The Four Seasons.
- And I do believe that we are creating something that is meant to disrupt senior living.
- You can, you can out, you can disrupt by just outperforming.
Examples
-
New technologies come along every decade or so, and then they disrupt the status quo.
-
I think AI is disrupting and has already disrupted a bunch of industries.
-
Said she'd built a device that could disrupt our entire industry.
-
Advances in information technology have the potential to disrupt this relationship.
Academic text (2017) -
One obvious example is how these events disrupt people's ability to work.
Academic text (2018) -
Hey, I'm gonna disrupt the space business by making it cheap, and affordable to travel and access space for everyone.
-
What about predicting how AI will disrupt your job, or your firm or your industry?
-
We're talking about replacing or disrupting the electricity sector which is obviously a multi-trillion dollar sector.
-
Now we've disrupted the entire vacuuming industry.
-
Fuel cell-based companies are also starting to think more innovatively about disrupting the market.
Academic text (2011)
Synonyms
Completely change something in a new and much better way
Antonyms
Phrasal Verbs
How Disruptive
Surface Forms
Morphology
disrupt = rupture (semi-transparent) = dis + rupt
The business/technology sense is a metaphorical extension of 'break apart' or 'cause disruption'; the morphological form is regular but the specialized industry-innovation sense may not be directly predictable for all learners.
Etymology
Disrupt comes from the parts dis- 'apart' and rupt 'break', the same root found in rupture and erupt. In business, to disrupt an industry is to 'break' the usual way it works, creating a big change that replaces older ways of doing things.